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ALDI’S £12.99 HOT AIR BRUSH JOINS TIKTOK’S BLOW-DRY CRAZE

14 August, 2025

Salon-style hair just got easier – and cheaper – thanks to Aldi’s latest Specialbuy, the Hot Air Brush at just £12.99. Landing in stores 21^st August shoppers will need to hurry, as with all Specialbuys, once they’re gone, they’re gone.

Interest in hot air brushes continues to grow across social platforms, with the hashtag #hotairbrush now exceeding 42 million views on TikTok.[1] Content creators are highlighting the tool’s ability to deliver smooth, voluminous styles with minimal effort, driving demand for affordable, multi-functional alternatives to traditional styling tools. Tapping into the trend, Aldi is bringing back its own budget-friendly version, offering shoppers a low-cost way to recreate salon-worthy blowouts at home.

Suitable for wet or dry hair, and ideal for both short and long styles, the brush features 360-degree airflow, a swivel cord, and a large oval barrel designed to smooth, detangle, and lift hair from root to tip. It’s the perfect fuss-free solution for flawless, wedding-day waves or sleek, photo-ready locks.

But that’s not all. Beauty lovers, take note. Aldi’s bestselling Ionic Hairdryer is back and at just £12.99, it’s an absolute steal. This much-loved essential comes with three heat settings, two speed options, a cool shot function and built-in overheat protection. It also includes both a concentrator and a diffuser attachment, giving you everything you need for a salon quality finish at home. Returning in a choice of yellow, orange, black or white, it’s stylish, powerful and budget friendly.

The Hot Air Brush and Ionic Hairdryer will be available in stores nationwide from 21^st August, while stocks last.

[1] TikTok.com