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  • Aldi’s own-label summer punch, Austin’s, was voted BETTER tasting than Pimm’s – which costs more than twice the price.
  • Which? urges shoppers to swap out the branded spirit favourite for higher rated Aldi alternative – just in time for the British summer to arrive!
Austin's Summer Punch

The results for this summer’s best summer punches are in! According to a blind taste test by consumer champion Which?,summertime favourite, Pimm’s No.1 wasn’t number one for the testers involved, having been pipped to the post by Aldi’s own-brand alternative, Austin’s – costing less than half the price![1]

With heatwave season on the horizon, it will no doubt have shoppers flocking to stores to stock up on Aldi’s Austin’s Summer Punch (£7.49, 70cl), which has been voted the best summer punch. Aldi’s version came out top scoring 75% not only beating Tesco’s own-brand alternative that scored 73%, but blowing the branded version out of the water, scoring higher than Pimm’s which received a score of 70% and costs a whopping £9 more than Aldi’s version[1].    

Which?’s 104 impartial blind tasters put shoppers’ favourite summer punches to the test, judging scrupulously to decipher the best quality product of all.

Aldi’s Austin’s Summer Punch (£7.49, 70cl) scored high marks for appearance, aroma, flavour and mouthfeel. Tasters enjoyed the flavour, describing it as refreshing and bursting with fruit flavour. They also thought the levels of bitterness and sweetness were just right.

Julie Ashfield, Managing Director of Corporate Buying at Aldi, said: “Being awarded the highest score in the Which? Taste Test for our own-branded summer punch is hugely exciting for us, and it couldn’t have come at a better time with the warmer weather finally arriving. We’re thrilled to continue our mission of offering quality products at affordable prices and this shows why pay more when you can buy the best at Aldi?”

For a fresh summer sip at a fraction of the price of traditional supermarkets, head to Aldi stores now or order via Click & Collect.


For further information, images or to request a sample, please contact the Aldi press team on:  

020 7479 0910  

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.  

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.  

[1] (Sourced 09.06.23)

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or