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ALDI’S SOURDOUGH SALES ARE SWIFTLY RISING AS THE QUEEN OF POP JUMPS ON TREND  

21 August, 2025

• Aldi is reportedly selling 70% more sourdough this year vs 2024, with 270,000 loaves flying from shelves per week[1]
• This news comes as Taylor Swift calls sourdough her latest ‘obsession’[2] and admits she’s talking about the bread “60% of the time”

Aldi has revealed a remarkable surge in sourdough sales, confirming the beloved artisanal bread has soared to new heights as a British household favourite.

The supermarket has reported an astounding 70% increase in sourdough sales year-on-year vs 2024, with Aldi regularly selling over 270,000 sourdough loaves per week — that’s around 52 per minute[3].

This growth reflects a worldwide trend, recently highlighted by global superstar Taylor Swift, who openly shared her passion for sourdough on her partner Travis Kelce’s ‘New Heights’ podcast[4]. In the rare interview, Taylor was eager to talk about her love of sourdough bread, and revealed some of the flavours she’s made, including cinnamon swirl, blueberry lemon and Funfetti. She said: “I’m really talking about bread 60% of the time now.”

Sourdough bread has been hailed by many for its healthier properties due to its natural fermentation process.  And with Aldi’s Specially Selected Sourdough Loaf on shelves for a mere £1.75 (500g), it’s no wonder the premium loaf is flying from the aisles at such a swift pace.

Aldi’s Specially Selected Sourdough Sliced Loaf is available in stores now in White, Dark Rye and Seeded options.

[1] Aldi’s Sourdough volume has seen a +90% increase vs 2024 based on a 12-week period to June 14^th. Aldi is regularly selling over 250,000 loaves per week of Sourdough.

[2] YouTube

[3] Aldi store week = 86 hrs (5160 minutes). 270,000 Sourdough sales per week / 5160 minutes = 52 sales per minute

[4] YouTube