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ALDI’S STEAK RANGE NAMED BEST IN THE COUNTRY – BEATING WAITROSE AND M&S

22 October, 2024

  • Aldi took home multiple gold medals for its ribeye and fillet steaks at the 2024 World Steak Challenge – making it more successful than competitors including M&S and Waitrose
  • The discount supermarket took home 11 medals overall

It’s official: Even when the steaks are high, Aldi’s steak range prevails. Experts have awarded the nation’s cheapest supermarket[1] more awards at the 2024 World Steak Challenge than Waitrose or M&S[2].

The discounter has taken home three coveted gold medals and 11 medals overall at the toughly fought contest to find the nation’s best steak.

Aldi’s Specially Selected British Wagyu Fillet Steak (£8.49, 170g) secured a tough-to-achieve gold accolade in the fillet steak category. The tender, British-reared steak was ranked as one of England’s best, coming up trumps over Marks & Spencer’s fillet steak offering, which achieved a silver medal, and that of Waitrose, which was only awarded bronze.

Meanwhile, Aldi’s British ribeye steak range also came out on top, with the Specially Selected British Wagyu Wagyu Ribeye Steak (£7.49, 0.2kg) amongst the three gold medal winners.

Julie Ashfield, Managing Director of Buying at Aldi UK, says: “What could be better than a perfectly cooked steak? As the nation’s biggest supplier of British beef, we’re constantly striving to ensure our British steak range is not only great value, but premium in taste as well, so that our shoppers can enjoy the luxury of great steak from home. This set of accolades from the World Steak Challenge reflects just this – highlighting our ongoing commitment to providing the best tasting British beef on the market.”

Aldi’s full range of award-winning steaks can be picked up in stores now.

-ENDS-


[1] Which?

[2] World Steak Challenge

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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ALDI SLASHES PRICES ON BBQ MUST-HAVES JUST IN TIME FOR THE BANK HOLIDAY HEATWAVE

20 May, 2026
  • Reductions are available in stores from 20th May ahead of the Bank Holiday weekend

With temperatures set to soar this bank holiday weekend, Aldi is dropping its prices on a range of popular BBQs and foodie favourites, helping Brits get grill-ready for less. But shoppers wanting to get their hands on these bargains will have to be quick, as with all Specialbuys, once they’re gone, they’re gone!

Available from 21st May, those wanting to cook up a bank holiday feast can get their hands on Aldi’s BBQ items for a fraction of the price. The Enders Gas BBQ Urban II (WAS £99.99, NOW £69.99) is perfect for grilling in the garden, reduced by a sizzling 30%! For those with a smaller space, the convenient Tabletop Gas Griddle is also on offer, WAS £49.99, NOW just £39.99.  

Also available in stores now, Aldi is cutting prices across its meat range as demand for barbecue favourites is set to surge.

The Which? Best Value Brand of the Year winner forecasts more than one million sausages and nearly one million burgers will be sold, with British Beef Quarter Pounders (4 pack) expected to see a whopping 120% increase in sales and Smash Burgers (4 pack) a 70% uplift, as both drop to £2.89 (from £3.49).

For lighter choices, the British Reduced Fat 5% Burgers (4 pack) and 5% Fat Beef Kebabs (4 pack) will be available for £3.49 (down from £3.99), while a range of Specially Selected Flavoured Burgers (2 pack) will also be reduced to £2.89 (from £3.49). Fans can choose from Caramelised Onion, Extra Mature Cheddar, Jalapeño and Hot Honey.

Steak lovers can also take advantage of new lower prices across premium cuts, with Specially Selected Wagyu Sirloin (approx. 227g) priced at just £8.99 (previously £9.49), Specially Selected Wagyu Ribeye (approx. 227g) at £9.49 (previously £9.99), and Specially Selected Wagyu Fillet (approx. 170g) at £10.99 (previously £11.49).

Additional savings include 21 Day Matured British Rump Steak (approx. 232g) reduced from £4.05 to £3.99, British Sirloin Steak (approx. 195g) from £5.29 to £4.49, and British Ribeye Steak (approx.195g) from £5.39 to £4.59.

To round off the occasion, Aldi’s Costellore Prosecco DOC (75cl) is also reduced to £4.69 (from £5.25), with more than 1.3 million glasses expected to be enjoyed over the long weekend. [1]

Other bank holiday reductions across Aldi Specialbuys include:

  • Offering a chic, contemporary twist on Aldi’s garden classic is the NEW Standing Egg Chair, WAS £139.99, NOW £99.99.
  • Back by popular demand, Aldi’s Robot Lawn Mower will make garden spaces neat and tidy with minimal effort, WAS £199.99, NOW £129.99.
  • Perfect for cooling down on a hot summer’s day, Aldi’s returning Spa Pool WAS £249.99, NOW just £149.99 this bank holiday weekend.
  • Bed-dazzle outdoor seating areas with the Wooden Garden Day Bed, WAS £199.99, NOW £149.99, magically switching from a chic 2-seat sofa to a luxurious full day bed in moments.
  • Soak up the sun on the luxurious Lounge Set, WAS £79.99, NOW just £59.99 at Aldi this weekend.
  • Add to outdoor spaces with the C-Shaped Side Table, perfect for accompanying garden furniture, WAS £19.99, NOW £14.99.

Aldi’s BBQ and garden ranges are available in stores now, while stocks last.

-ENDS-   
 
For further information, images or to request a sample, please contact the Aldi press team on:    
   
alditeam@clarioncomms.co.uk   

020 7479 0910  

www.facebook.com/AldiUK    
www.twitter.com/AldiUK    
www.instagram.com/AldiUK 


[1] Based on internal Aldi data, 21st – 25th May

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