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BACK BY POPULAR DEMAND: ALDI’S BOTTOMLESS PIGS IN BLANKETS RESTAURANT RETURNS

19 November, 2024

• Legendary pop-up will open in Shoreditch later this month following sell-out success last year

• Fans can enjoy highlights from Aldi’s biggest pigs in blankets range yet, including  the world’s first Vegan Footlong Pig in Blanket
• Research by the supermarket reveals Brits are set to eat 668 million pigs in blankets this Christmas, averaging 11.2 per person^[1]
• Londoners are the UK’s #1 pigs in blankets lovers, and will each tuck into an average of almost 14 during the festive season – while Bristolians will only manage eight
• News comes as Aldi is named “Best Place to Buy Pigs in Blankets” this Christmas by consumer group Which? beating the likes of M&S, Tesco and Sainsbury’s^[2]

Following its sell-out success last year, Aldi announces the return of its Bottomless Pigs in Blankets Restaurant. The legendary restaurant, which dished out over 10,000 pigs in blankets to hundreds of visitors last year, will re-open its doors on Bethnal Green Road in Shoreditch, 29^th to 30^th November.

The news comes as consumer group Which? named Aldi the “Best Place to Buy Pigs in Blankets” this Christmas, scoring the supermarket 79/100, higher than competitors including Tesco (67/100), Sainsbury’s (70/100).

Research by the supermarket reveals Brits are predicted to consume a staggering 668 million pigs in blankets this Christmas, averaging 11.2 per person.

Londoners lead the charge and are set to enjoy 13.7 pigs in blankets each this Christmas, compared to Bristol’s eight, making the restaurant’s return perfectly located. 

This year, Aldi’s Pigs in Blankets Restaurant offering is set to be bigger and better, featuring new creations from the supermarket such as the world’s first Footlong Vegan Pig in Blanket, a Pig in Blanket Roulette, and even Loaded Yorkshire Sliders.

Guests will have the chance to pig out on six succulent courses of the festive favourite, plus a bottomless supply of classic Pigs in Blankets and a welcome drink for just £5, with all proceeds going to Neighbourly.

The supermarket has unveiled a sneak peak of the restaurant’s menu – from traditional to innovative, there’s a pig in blanket for every palate:

• Specially Selected Ultimate Pigs in Blankets – the standout pig in blanket promises the ultimate tasting experience with every bite. Chunky pork sausages packed with flavour, wrapped in delicious smoked streaky bacon

• Specially Selected Truffle Chipolata Pigs in Blankets – a decadent take on a true classic, these truffle-flavoured chipolatas are wrapped in deliciously crispy streaky bacon

• Specially Selected Honey & Ginger Candy Cane Pigs in Blankets – a sweet blend of honey and ginger-flavoured sausages wrapped in streaky bacon, charmingly shaped as a festive candy cane

• Specially Selected Cheese in Blankets – a molten medley of cheddar, mozzarella, and cream cheese, lovingly wrapped in crispy, oak-smoked streaky bacon. Pure cheesy heaven

• Ashfields Loaded Yorkshire Sliders – the king of combos: a perfectly cooked pig in blanket resting on a succulent pork stuffing ball and cradled between two crisp, airy Yorkshire puddings

• Ashfields Pig in Blanket Roulette – guests can spice things up and play a game of chance, encountering mild, medium, or grim reaper hot flavours. Paired with a tangy-sweet cranberry dipping sauce to cool the flames

If that’s not enough, diners can fill their boots on a bottomless supply of fan favourite Specially Selected Pigs in Blankets.

Aldi also has veggies and vegans covered with a supermarket-first, the NEW Plant Menu Ultimate Footlong Vegan Pig in Blanket. Made with taste approved^[2] Ultimate No Pork Sausage wrapped in smoky vegan bacon, this supersized treat will be served alongside a bottomless supply of Aldi’s Plant Menu Ultimate Vegan Pigs in Blankets.

Julie Ashfield, Managing Director of Buying at Aldi UK, says: “Customers went wild for our Pigs in Blankets Restaurant last year, so we knew we had to bring it back. The humble pig in blanket is the King of the Christmas dinner spread – the irresistible combination of savoury sausage and crispy bacon creates a blend of flavours and textures that is hard to resist.

“Whether taking on a game of chance with our Pig in Blanket Roulette, or indulging in a Vegan Footlong Pig in Blanket, we can’t wait for shoppers to experience everything we have to offer this Christmas.”

Aldi reveals the UK’s top pig in blanket-loving cities (based on average consumption per person over Christmas): 

1. London – 13.7
2. Sheffield – 13.3
3. Newcastle Upon Tyne – 13.3
4. Belfast – 13
5. Liverpool – 12.5
6. Cambridge – 12.5
7. Birmingham – 12.2
8. Manchester – 11.6
9. Nottingham – 11.1
10. Glasgow – 10.8

Last year the supermarket sold more than 42 million pigs in blankets – and it looks like the popularity of this Christmas side dish is holding firm, as it’s predicted Aldi will sell a record-breaking 46 million this year.

The restaurant will be open from Friday 29^th November – Saturday 30^th November, 12:30 to 20:30.

Aldi’s Christmas Pigs in Blankets range is available in stores from 27^th November.

-ENDS- 

Notes to editors

¹⁾ Research study of 2,000 Brits conducted by Perspectus Global,  October 2024

²⁾  Which.co.uk

³⁾  Good Housekeeping

Address and opening times:

133 Bethnal Green Road, E2 7DG

Friday 29^th November – Saturday 30^th November 2024

Slots include:

• 12:30 – 13:45
• 14:15 – 15:30
• 16:00 – 17:15
• 17:45 – 19:00
• 19:30 – 20:45

Menu:

Specially Selected Pigs in Blankets (£2.49, 210g)

Plant Menu Ultimate Vegan Pigs in Blankets (£2.99, 228g)

The Ultimate Pigs in Blankets (£2.99, 300g)

Specially Selected Truffle Chipolata Pigs in Blankets (£3.19, 247g)

Specially Selected Honey & Ginger Candy Cane Pigs in Blankets (£2.99, 248g)

Loaded Yorkshire Burgers (£3.99, 315g)

Specially Selected Cheese in Blankets (£2.99, 222g)

Plant Menu Vegan Footlong Pig in Blanket (£2.99, 404g)

Pigs in Blanket Roulette (£4.99, 368g)

Costellore Valdobbiadene Prosecco Superiore (£7.49, 75cl)

Castellore Zerozecco Sparkling White (£2.99, 75cl)

Williams Bros Brewing Co. Strata Hazy Pale Ale (£3.75, 4x330ml)

Rheinbacher 0% Pilsner (£2.99, 6x330ml)

Ridge Valley Italian Style Orange Soda (£2.99, 6x330ml)

Ridge Valley Italian Style Lemon Soda (£2.99, 6x330ml)

Vive Diet Cola (£1.65, 6x330ml)

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