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BOOM BOOM BOOM, LET ME HEAR YOU SAY MAYO – MAYO!

ALDI LAUNCHES SUPERMARKET FIRST WITH BRAND-NEW CURRY MAYO

  • Aldi’s Curry Mayo flavour joins Bacon Mayo and Peri Peri Mayo in ‘a-mayo-nnaising’ NEW range, available in stores now for just 65p each
  •  The Bacon Mayo tastes just like the Heinz Smokey Baconnaise Sauce – but it’s a whopping 162% cheaper![1]
  • Shoppers on Instagram excited to experience the new flavours said: “(I) need a trip to Aldi”, “Bacon Mayo 😍” and Aldi is “ pushing some fab new products”

Supermarket Aldi has launched a trio of saucy mayos inspired by some of the nation’s favourite flavours. The launch comes after mayo recently won the battle of the condiments and was crowned the fastest growing table sauce in the UK[2] (condimental!).

Curry Mayo

Curry is much-loved by Brits, but never before has the favourite flavour been combined with mayo… until now. Aldi decided to Tikka chance with its NEW Curry Mayo (65p, 250ml) that is revolutionising the mayo-rket, which is one of the fun twists Aldi is taking on two taste classics.

It seems Brits can’t get enough of bacon with sales of the tasty breakfast staple soaring[3] and coupled with the growing popularity of mayonnaise, Aldi’s NEW Bacon Mayo (65p, 250ml) is a truly winning combination.

The Bacon Mayo tastes just like Heinz Smokey Baconnaise Sauce (£1.70, 220ml) – but Aldi’s version won’t be bacon the bank as it’s a massive 162% cheaper![4]

Following Aldi’s sell out Peri Peri Chicken Bowl which launched earlier this year and spiced up shoppers’ meal times, Aldi has taken peri-mania to the next level with the NEW Peri Peri Mayo (65p, 250ml) – sure to be peri popular with customers!

Shoppers can find the naan-of-a-kind Curry Mayo, and the Bacon and Peri Peri Mayos in Aldi stores nationwide.  Mayo the force be with you.


[1] https://www.waitrose.com/ecom/products/heinz-smokey-baconnaise-sauce/770911-724024-724025

[2] https://www.thegrocer.co.uk/category-reports/a-tug-of-war-sauces-and-condiments-category-report-2020/649636.article

[3] https://www.thegrocer.co.uk/meat/sausage-and-bacon-sales-soar-as-locked-down-brits-embrace-the-fry-up/605095.article

[4] https://www.waitrose.com/ecom/products/heinz-smokey-baconnaise-sauce/770911-724024-724025

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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