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‘BREADY’ OR NOT, BAKE OFF IS BACK – ALDI REVEALS THREE QUARTERS OF BRITS SAY THEY’VE BEEN ON A BAKING ROLL AFTER WATCHING THE GREAT BRITISH BAKE OFF

Meanwhile, the supermarket has seen cheesecake sales surge by 42% following technical challenges as fans fancy a slice of the action

New research[1] from supermarket Aldi has revealed 85% of Brits feel inspired to don their aprons and get their bake on after watching Channel 4 Show, The Great British Bake Off (GBBO).

As fans get ready to tuck in to season 15, the survey revealed that over a third (34%) of men are inspired to bake after every single episode compared to just a quarter (24%) of women.

Despite three in four (74%) saying they have baked at home after watching GBBO, half (50%) admit to sneaking out to the shops to purchase a bake they’ve spotted on the show instead. In fact, last year following the chocolate week’s cheesecake technical challenge, Aldi saw some shoppers taking the cheesy option rather than baking from scratch, with a 42% increase in cheesecake purchases,[2] with items such as the Specially Selected Belgian Chocolate Millionaire’s Cheesecakes (£2.39, 2x90g) and Dessert Menu Triple Chocolate Cheesecake (£2.99, 740g) flying from shelves.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We love seeing our shoppers rising to the occasion and celebrating the return of The Great British Bake Off. Last year we saw an uplift in sales across a range of baking products including flour, chocolate chips and icing sugar whilst the show was on our screens, so we can’t wait to see shoppers raising the bar with a little help from Aldi this year.

“Whether baking or buying, Aldi is proud to offer shoppers all the quality products and ingredients they need to be crowned Star Baker at showstoppingly low prices.”

It’s no surprise that some shoppers opt to buy rather than bake at home, with 67% of fans admitting that watching GBBO has made them realise how difficult baking can be. Nearly two thirds (61%) of Brits say watching an episode makes them hungry for what they’ve seen, with 38% stating they can’t wait to get in the kitchen and nearly a third (31%) saying watching an episode makes them want to pop to the shops to pick up baking ingredients.

Bake Off fans also revealed who their top five favourite bakers are from the show:

1. Nadiya Hussain (Series 6)
2. Candice Brown (Series 7)
3. Steven Carter-Bailey (Series 8)
4. Kim-Joy Hewlett (Series 9)
5. Laura Adlington (Series 11)

Self-crowned ‘Star Bakers’ can pick up all the baking essentials from Aldi from just 49p, making it even easier to whip up a showstopper at home.

Shoppers can grab Aldi’s baking ingredients in store now.

-ENDS-

[1] Mortar Research survey poll of 1,000 recipients – September 2024

[2] Aldi – 10/10/2023 – 16/10/2023 vs 17/10/2023 – 23/10/2023