Product News

CARA-MAZING! ALDI LAUNCHES NEW CARAMEL LIQUEUR WHICH TASTES JUST LIKE A BOOZY BISCOFF CUPCAKE!

  • The new tipple launches as part of Aldi’s new Spirits Festival – just in time for the May bank holiday
  • Eight other spirits join Aldi’s award-winning range as Specialbuys from 22nd April

Aldi is giving shoppers a taste of caramelised sensation as the supermarket introduces its brand-new Infusionist Salted Caramel Cupcake Gin Liqueur for just £8.99!With another bank holiday just around the corner, this latest addition to Aldi’s spirit line up is reminiscent of heavenly Lotus Biscoff cupcakes but in liquid version.

Biscoff is like catnip for caramel lovers. It has taken the nation by storm, with nearly over 791,000 searches online during lockdown[1], and expanding into everything from biscuit spreads to ice cream – not to mention the host of homemade treats being made, from lattes to cupcakes.

Now Aldi has a new addition to its shelves that Biscoff fans are sure to love – a salted caramel cupcake liqueur. With rich and creamy smooth notes of delicious caramel, it’s best served neat or as an indulgent addition to classic cocktails such as an Espresso Martini.  Available in stores and online from 22nd April. 

If Aldi’s Salted Caramel Gin Liqueur hasn’t tickled taste buds enough, why not try The Infusionist Raspberry Jam Donut Gin Liqueur (£8.99)? Also joining the charmingly nostalgic Infusionist range, it contains all the wonderful yumminess of the popular snack with a fun boozy twist. Its sweet raspberry flavours followed by smooth vanilla notes, make this tipple ideal for Summer sipping.

These new Infusionist spirits are just two of nine spirits joining Aldi’s shelves this Spring as part of the supermarket’s latest spirits festival. Also included in the range are two beautiful brand-new additions to Aldi’s popular Haysmith’s gin range, and the retailer’s most premium gin liqueur yet – complete with 23-carat gold leaf! (More details below).

Shoppers looking for the next big flavour to add to their gin collection or wanting to wow guests with their cocktail making skills, will need to get in there quick – as with all Specialbuys though, once they’re gone, they’re gone!

Joining The Infusionist Salted Caramel Cupcake Gin Liqueur and The Infusionist Raspberry Jam Donut Gin Liqueur in stores and online from 22nd April are:

The Infusionist Peach & Elderflower Glitter Globe Gin Liqueur (£12.99, 70cl)

Indulge on a tasty gin liqueur infused with sweet peach and elderflower, which will not only add that extra hint of pizazz but will save shoppers over 13% compared to M&S’s popular bottle, this bank holiday weekend. With decadent 23-carat gold leaf, this vibrantly beautiful bottle will help banish the subtle and bring in the sparkle with a simple shake of the bottle.

Haysmith’s Cucumber & Mint Gin (£14.99, 70cl)

This cool and collected summer gin offers fresh, Summer garden flavours with a citrus bite – ideal for toasting to the long Summer evenings. Just serve with in a tall glass with tonic, a wedge of lemon and ice!

Haysmith’s Strawberry & Rose Gin (£14.99, 70cl)

This botanical beauty gives a smooth and complex taste with hints of fragrant rose petals intertwined with vibrant strawberry notes. A true taste of British summertime, this aromatic and fruity gin is a must have!

ISKALL BY TAMOVA Lime Vodka (£13.99, 70cl)

Smooth, rich and with refreshing distinct notes of freshly pressed lime, this new flavoured vodka has a slightly sweet and fruity finish. All that is left to do is add ice and lemonade and shoppers have themselves the ultimate vodka mix to see in the bank holiday.

ISKALL BY TAMOVA Mango Vodka (£13.99, 70cl)

For a tropical taste sensation which offers distinct flavours of ripened mangos, Tamova Mango Vodka will transport Brits to an exotic beach paradise. Heaven!

Eidyn Botanical Gin (£17.99, 70cl)

Following its success in Aldi Scotland, Eidyn Botanical Gin (£17.99) (pronounced ee-din) will now be available in stores nationwide – and for £2 cheaper than before. Crafted by Edinburgh-based The Old Curiosity Distillery, the base spirit is lovingly blended with botanicals including thyme and lemon balm that are grown, picked and dried by hand, from their Secret Herb Garden. The result? An elegant, premium tipple with fresh citrus notes which give way to the satisfyingly crisp juniper finish, reminiscent of the Garden of Eden. It’s bottled in a striking turquoise and gold labelled decanter, which will no doubt take centre of attention at any garden table this bank holiday. Just add slimline tonic and garnish with a lemon slice and lemon thyme for the perfect serve.

Cassario Cherry Spiced Rum (£14.99, 70cl)

Fresh from winning a coveted Gold award at one of the world’s most highly regarded blind tasting competitions, the Spirit Business Rum Masters[2], Aldi is launching a brand-new addition to its rum range.

A fruity alternative to a classic rum, this delicious orchard-inspired rum boasts flavours of rich cherries and stoned fruits – ideal with a mixer of choice or in a fruit punch. What’s more, shoppers can save a third compared to Kopparberg’s version[3].

ALDI Cassario Cherry Spiced Rum – £14.99TESCO Kopparberg Cherry Spiced Rum – £22.003
Savings: £7.01 (32%)

With summer season upon us, head to Aldi stores or online from 25th April to grab a bottle – bottoms up!


-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on:
alditeam@clarioncomms.co.uk

020 7479 0910

www.facebook.com/AldiUK

www.twitter.com/AldiUK

www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.


[1] Sourced 31.03.2020: GroceryTrader.co.uk

[2] Sourced 31.03.2020: TheSpiritsBusiness.com

[3] Tesco, Price as of 06.04.2021

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk