Digital Media Centre

CUTHBERT’S COMEBACK ALDI’S CUTHBERT CAKE RETURNS TO STORES FOR JUST £4.99 

The Queen’s Platinum Jubilee Weekend may be over, but celebrations can continue this week as Aldi announces the return of its Cuthbert cake – back in stores today (Monday 6^th June). 

Returning with a new look that includes a jaunty bow tie, the much-loved larva is expected to go down a treat with shoppers, especially after the hashtag #FreeCuthbert trended on Twitter in the UK last year.   

What’s more, the UK’s most famous cake, Cuthbert, is still the cheapest of the supermarket caterpillar cakes* at a pocket friendly £4.99, beating Morrisons, Asda, Sainsbury’s and Tesco by £1 and Waitrose and M&S by £2!  

Cheeky Cuthbert announced his return last week with a series of declarations to Colin the Caterpillar outside of M&S stores across the country. Prior to that, he had been taking some R&R away from the media spotlight.  

Cuthbert is back in stores on 6^th June. 

-ENDS- 

For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk  

020 7479 0910 

www.facebook.com/AldiUK 
www.twitter.com/AldiUK 
http://www.instagram.com/AldiUk  

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.