Product News

DON’T GREEK OUT – ALDI LAUNCHES GREEK HOLIDAY TIPPLES FOR UNDER £10!

Supermarket Aldi is coming to the aid of those wanting to recreate those Greek island memories from home, with two of their latest tipples coming straight from the Med – and for under £10, honey, honey, now that’s something to cheers to!

With wine connoisseurs predicting a resurgence in Greek wine, Aldi’s new Greek Assyrtiko and Greek Rosé will give shoppers the chance to see what all the grape fuss is about.[1] So,whether you’re out tanning whilst tucking into taramasalata and tzatziki or settling in for a night with souvlaki on the sofa, Aldi will provide the perfect accompaniment to recreating the taverna experience at home from just £6.99.

Arguably Greece’s most iconic wine, Assyrtiko has been leading the pack in terms of emerging Greek wines hitting UK shelves. [i] A versatile grape variety, ranging from yellow to gold in colour with citrus blossom aromas and flavours, it can often be compared to the much-loved Sauvignon Blanc.

Greek Assyrtiko (£9.99, ABV 13%, Vintage: 2019)

Available online now

From ancient Greek lands around the village of Leotio we present a dry, succulent white wine with complex aromas of fresh citrus, grapefruit and flinty mineral notes.  On the palate the wine boasts a rich body with plenty of crisp acidity making it the perfect match for white meats or seafood. 

Greek Rosé (£6.99, ABV 12.5%, Vintage: 2019)

Available online and in store

A dry rosé wine from Greece, made with Grenache, Syrah and Agiorgitiko grapes that produce a light salmon colour. This rosé has hints of peach and citrus fruit aromas. This delicate balance of dry fresh acidity with fruity flavours, offers a lovely minerality and elegant finish.

Looking for inspiration from another destination? No need to Apollo-gise! Shoppers can head to their local Aldi store or online at www.Aldi.co.uk/wines for the supermarket’s full range of wines for the season ahead.

-ENDS-

For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk

020 7479 0910

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Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.


[1] https://www.decanter.com/wine-news/opinion/the-editors-blog/wine-trends-2019-to-watch-in-2019-407140/


[i] https://winesofgreece.org/varieties/assyrtiko/ and https://www.wine-searcher.com/grape-709-assyrtiko#:~:text=Assyrtiko%20(also%20written%20Assyrtico%20or,Santorini%20in%20the%20Aegean%20sea.&text=Wines%20are%20made%20in%20a,dessert%20wines%20known%20as%20Vinsanto.

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk