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DON’T JUDGE A ROSÉ BY ITS COLOUR – ALDI INTRODUCES NEW RANGE OF ROSÉ WINE FOR SUMMER

• Aldi launches its biggest ever range of rosé wine for Summer, with prices starting from just £4.99
• The supermarket has created an easy-to-follow guide with Mistress of Wine, Sam Caporn, to help shoppers pick from the wide selection of wines on offer

Spring has officially sprung as Aldi has launched its 2021 Spring Summer wine range. Joining a delightful selection of reds and whites on shelf are 17 new rosés in an array of pretty pink hues. The range, which starts from a purse-friendly £4.99, includes a broad range of colours and styles.

To help shoppers find the perfect match for each and every one of their planned occasions this season, the supermarket, together with the help of wine expert and the face of Aldi’s Wine School, Sam Caporn, has created an easy-to-follow guide to rosé wine. The guide shows some surprising opportunities for shoppers to pair delightful and exciting Spring and Summer foods with a selection from Aldi’s “rosé rainbow”, including a mix of some old favourites and new bottles on the block.

Sam Caporn, sheds some light on the difference the colour makes to a rosé wine:

“As with red and white wines, the depth of colour of a rosé offers a good indication as to what the style of the wine is likely to be. Pale pink Provence and Provence-style rosés at the lighter end of the pink colour spectrum are generally quite delicate with fresh acidity and crunchy fruit, whereas rosés that are deeper in hue will have a juicier red berry fruit profile and more flavour.

“But shoppers shouldn’t be put off by rosé that is deeper in colour – in fact, some of my favourites are darker in colour.

“There is a ‘pantone’ pink for every kind of picnic, BBQ or gathering you have planned for this Spring and Summer, so just remember that a lighter pink might be great with a salad, but more robust rosés are fantastic with more flavourful food. For something in between; opt for a bottle from the New World such as an off-dry style from California, or a Bordeaux rosé which will have a bit more weight and ‘bite’”.

Aldi’s new Spring Summer collection includes a twist on the usual, including a Vinho Verde Rosé (who knew?), while also offering delightful deeper rosé and on-trend pale, Provence-style rosés too. It’s little wonder Aldi’s reputation as a destination for amazing rosé wine is growing every year – the supermarket saw sales of the pink stuff increase by nearly 50% over the past year[1].

Here are Aldi’s top pinks to kick off the Spring season, in order of colour!

Specially Selected Rosé d’Anjou (£6.99, 75cl)

Available online and in stores from March 15^th  

Appearing slightly darker than it looks in the flesh, this bottle flaunts aromas of flowers, citrus fruits, and red berries, offering a deliciously fruity and off dry taste.  It is a versatile pairing, ideal for any spicy food, goat’s cheese or even desserts. Yum!

Mimo Moutinho Portuguese Vinho Verde Rosé (£6.49, 75cl)

Available online and in stores from March 15^th

Notes of blackberry and raspberry meet a mouth-watering guava tone in this delightfully coral-shaded Rosé. The colour is reminiscent of the sun’s rays breaking the ocean’s surface – a perfect way to set the scene and celebrate the arrival of warmer weather. Halloumi and a grapefruit salad is best to complement the lively flavours in this bottle. It is also suitable for vegans.

Specially Selected Rioja Rosé (£6.99, 75cl)

Available online and in stores from March 15^th

Slowly transitioning into the blushes, this oak barrel rosé with red fruit aromas and hints of cherry and pastry makes it an ideal middle-ground. This wine will stand up to flavours such as olives and garlic, so ideal to serve with garlic-infused BBQ-style meats and vegetables (this wine is suitable for vegans after all!). Shoppers who pick up this rather stunning bottle won’t be disappointed by the taste!

Specially Selected Pays D’herault Rosé (£6.99, 75cl)

Available online and in stores from March 15^th

This delicate pale pink bottle will whisk you away to southern France with just one sip. A wonderfully dry fruit rosé with hints of raspberry, spice and grapes from the vineyards near the Herault river. Enjoy chilled on its own or with prawns, cream salmon pasta or summer salads.

Specially Selected Ventoux Rosé (£6.99, 75cl)

Available online and in stores from March 15^th

From our award-winning collection, this palest of the pinks is Spring in a bottle; a lively and fresh rosé with subtle aromas of fruits and flowers. It is also vegan-friendly; try it with a selection of vegan sushi pieces, the perfect balance of sweet, sour and salt.

Aldi’s full range of new rosé wines are below:

-ENDS-

For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk

020 7479 0910

www.facebook.com/AldiUK

www.twitter.com/AldiUK

www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.

[1] +45.8% by volume, May- YOY