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FREE BEER? ALDI IS LOOKING FOR A NEW OFFICIAL BEER TASTER

30 July, 2024

  • Budding connoisseurs can apply to be in with the chance of trying the supermarket’s latest September range
  • The chosen winner will be asked to give honest reviews, with feedback helping to guide and inform Aldi bosses for 2025
  • Entries are now open until 23rd August to apply for the role

Which? Cheapest Supermarket champion[1], Aldi, is on the hunt for an Official Beer Taster to review its upcoming range of autumnal beers.

The successful applicant will receive a selection of hoppy tipples which will need to be tested and reviewed, helping to guide and inform Aldi bosses ahead of key decision-making for 2025.

The unique job will require the taster to have a passion for beer and offer pints of enthusiasm, as they will be asked for feedback on the range – from refreshing IPAs and ciders, to smooth craft beers.

To be in with a chance of landing the role, all budding beer tasters need to do is send an email explaining why they think they should be chosen for the role, as well as outlining what their favourite Aldi beer is and why.

Julie Ashfield, Managing Director of Buying at Aldi UK, says: “Our beer range is very popular with shoppers, so it is important that we continue to excite our loyal fan base with an innovative offering.

“That’s why we’re returning our Official Beer Taster competition for a third year. It allows us to continue developing our products with quirky and unusual flavour profiles, while offering quality products at unbeatable prices. Best of luck to all those who enter!”

To apply for the Official Beer Taster role, shoppers need to send an email to Aldibeertaster@clarioncomms.co.uk  with the following details:

  • Full name
  • Proof of age (copy of passport or driving license)
  • Social media handles (if applicable)
  • 150-word explanation as to why they should be chosen for the role 
  • Favourite Aldi beer and why

Entries are open until Friday 23rd August. The chosen winner will be selected by Thursday 29th August with samples to follow for review.

For full terms and conditions and to enter, click here.

-ENDS-

[1] Which.co.uk

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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FREE NUGGETS? ALDI LAUNCHES NATIONWIDE SEARCH FOR ITS NEW OFFICIAL NUGGET TASTER

28 January, 2026
  • The supermarket is offering one lucky shopper their ‘dream job’, receiving a variety of Aldi nuggets for FREE in exchange for feedback
  • The news coincides with the return of Aldi’s popular heart-shaped ‘Love Nuggets’ returning to shelves from 10th February as part of the supermarket’s Valentine’s Day range
  • Entries are now open until 4th February

Aldi is on the hunt for the ultimate nugget connoisseur to claim the coveted title of its first-ever Nugget Taster.

The search comes as the nation’s love for nuggets reaches fever pitch. Cultural phenomena like the YouTube series ‘Chicken Shop Date’, which has amassed over a billion views in the last five years[1], and ‘#chickennuggets’, which has reached over 3.6 billion views globally[2], have cemented the humble nugget as a true cultural icon.

The successful applicant will receive a selection of Aldi’s best-selling nuggets to sample for free. This includes the supermarket’s popular Share the Love ‘Love Nuggets’ with Date Ketchup (£2.99, 350g),which return to stores from 10th February as part of the Valentine’s Day range. Priced at just £2.99, the heart-shaped bites have already proven a fan favourite, with shoppers previously sharing their excitement on Facebook groups, New Foods UK and Snack Reviews.

In addition, the successful applicant will also receive the supermarket’s classic Oakhurst Chicken Nuggets with Dips (£1.79, 300g), Roosters Chicken Nuggets in Breadcrumbs (£1.65, 450g) and Tempura Chicken Nuggets (£3.99, 540g).

All the supermarket is asking in return is a set of reviews rating the nuggets on their taste, texture, and the crispiness of their coating, to help guide the supermarket’s Buying Team on future products.

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “The nation’s love for chicken nuggets is undeniable and we’re seeing a huge appetite for new and exciting flavours. Our shoppers are our most important critics, so launching the role of an official Nugget Taster is the perfect way to ensure our products deliver the quality, taste, and price they deserve.”

To be in with a chance of landing this tasty job, all candidates need to do is send a video application to NuggetTaster@aldi.co.uk with the following details:

  • Full name
  • Age and location
  • Social media handles
  • Why they love Aldi’s nuggets
  • Why they should be Aldi’s first-ever Nugget Taster

Entries are now open until 11:59pm 4th February.

To enter and view the full T&Cs, visit: [Aldi Terms and Conditions – Aldi Chicken Nugget Taster Competition - ALDI UK Press Office]

-ENDS-

For further information, images or to request a sample, please contact the Aldi Communications team on: alditeam@clarioncomms.co.uk 020 7479 0910 www.facebook.com/AldiUK www.twitter.com/AldiUK

[1] YouTube

[2] TikTok

[1] Aldi’s sales data Jan 2025 – Dec 2025

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ALDI’S WORK FROM HOME ESSENTIALS RETURN TO STORES 

28 January, 2026
  • Aldi brings back its Work from Home Essentials range, with prices starting from just 95p 
  • Available in stores nationwide from 8th February

Aldi is boosting productivity with the highly anticipated return of its Work from Home Essentials range, starting from just 95p. Available in stores from 8th February, workaholics better be quick because, as with all Specialbuys, once they’re gone, they’re gone!   

Read more "ALDI’S WORK FROM HOME ESSENTIALS RETURN TO STORES "
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