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FREE CRISPS? ALDI LAUNCHES NATIONWIDE SEARCH FOR ITS FIRST EVER CRISP TASTER
3 June, 2024
- Aldi is launching the job of a lifetime —the supermarket is on the hunt for an official Crisp Taster
- One lucky recruit will receive FREE crisps in exchange for their thoughts to help guide the supermarket’s future range
- Interested snack connoisseurs have until 16th June to apply
Aldi is on the hunt for one extra special spud enthusiast to become its official ‘Crisp Taster’, a brand-new role for the supermarket.
The successful applicant will receive a selection of Aldi’s most popular crisps to sample at home for free including Aldi’s Specially Selected Mature Cheddar & Red Onion Hand Cooked, the Snackrite Perfections Thai Sweet Chilli and Snackrite Saucy Nibbley Nobblies. Along with this, the Crisp Taster will also get an exclusive first try of products yet to hit Aldi’s shelves.
All that’s required in return is a set of exclusive reviews rating the crisps’ taste, crunch, texture and appearance to help guide the supermarket’s Buying Team on potential future flavours.
To be in with a chance of landing the spud-tacular job, all potential candidates must be aged 16 and over and need to create a short application video explaining why they should be Aldi’s first ever Crisp Taster.
To apply, entrants will need to share their video via the email address: aldicrisptaster@clarioncomms.co.uk, along with their name, age, where they are from and any social media handles.
Entrants should also include examples of their favourite Aldi crisps, as well as any snacking opinions that may help them stand out. Further details and terms and conditions can be found on the Crisp Taster web page.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “What our shoppers think is so important to us. It’s crucial we listen to their honest feedback so we can ensure our products continue to deliver on taste, while also offering unbeatable value.
“Sales of snacks such as crisps and nuts skyrocketed by +40% during the World Cup in 2022, so we expect our crisps to be in high demand this summer with Euros 2024. What better timing to find out what our most passionate snack fans have to say?”
How to enter:
- Applicants should share a video that is no longer than one minute confirming their name, age, where they are from, their favourtite Aldi crisps and why they should be appointed to the role of Crisp Taster via aldicrisptaster@clarioncomms.co.uk
- Deadline for entries is 16th June
- Successful applicants will receive a selection of Aldi crisps w/c 17th June
- Further details on entry can be found on the Crisp Taster web page
Terms and conditions apply. For full T&Cs visit: aldi.co.uk/aldi-crisp-taster
[CR(U1]To be hyperlinked
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk
Product news
ALDI SLASHES PRICES ON BBQ MUST-HAVES JUST IN TIME FOR THE BANK HOLIDAY HEATWAVE
20 May, 2026- Shoppers can sizzle for less with savings of up to 30% across Specialbuy BBQ must-haves
- The Which? Best Value Brand of the Year[1] champion is forecasted to sell nearly one million burgers and over one million packs of sausages with savings of up to 17% across barbecue meat favourites[2]
- Reductions are available in stores from 20th May ahead of the Bank Holiday weekend
With temperatures set to soar this bank holiday weekend, Aldi is dropping its prices on a range of popular BBQs and foodie favourites, helping Brits get grill-ready for less. But shoppers wanting to get their hands on these bargains will have to be quick, as with all Specialbuys, once they’re gone, they’re gone!
Available from 21st May, those wanting to cook up a bank holiday feast can get their hands on Aldi’s BBQ items for a fraction of the price. The Enders Gas BBQ Urban II (WAS £99.99, NOW £69.99) is perfect for grilling in the garden, reduced by a sizzling 30%! For those with a smaller space, the convenient Tabletop Gas Griddle is also on offer, WAS £49.99, NOW just £39.99.
Also available in stores now, Aldi is cutting prices across its meat range as demand for barbecue favourites is set to surge.
The Which? Best Value Brand of the Year winner forecasts more than one million sausages and nearly one million burgers will be sold, with British Beef Quarter Pounders (4 pack) expected to see a whopping 120% increase in sales and Smash Burgers (4 pack) a 70% uplift, as both drop to £2.89 (from £3.49).
For lighter choices, the British Reduced Fat 5% Burgers (4 pack) and 5% Fat Beef Kebabs (4 pack) will be available for £3.49 (down from £3.99), while a range of Specially Selected Flavoured Burgers (2 pack) will also be reduced to £2.89 (from £3.49). Fans can choose from Caramelised Onion, Extra Mature Cheddar, Jalapeño and Hot Honey.
Steak lovers can also take advantage of new lower prices across premium cuts, with Specially Selected Wagyu Sirloin (approx. 227g) priced at just £8.99 (previously £9.49), Specially Selected Wagyu Ribeye (approx. 227g) at £9.49 (previously £9.99), and Specially Selected Wagyu Fillet (approx. 170g) at £10.99 (previously £11.49).
Additional savings include 21 Day Matured British Rump Steak (approx. 232g) reduced from £4.05 to £3.99, British Sirloin Steak (approx. 195g) from £5.29 to £4.49, and British Ribeye Steak (approx.195g) from £5.39 to £4.59.
To round off the occasion, Aldi’s Costellore Prosecco DOC (75cl) is also reduced to £4.69 (from £5.25), with more than 1.3 million glasses expected to be enjoyed over the long weekend. [1]
Other bank holiday reductions across Aldi Specialbuys include:
- Offering a chic, contemporary twist on Aldi’s garden classic is the NEW Standing Egg Chair, WAS £139.99, NOW £99.99.
- Back by popular demand, Aldi’s Robot Lawn Mower will make garden spaces neat and tidy with minimal effort, WAS £199.99, NOW £129.99.
- Perfect for cooling down on a hot summer’s day, Aldi’s returning Spa Pool WAS £249.99, NOW just £149.99 this bank holiday weekend.
- Bed-dazzle outdoor seating areas with the Wooden Garden Day Bed, WAS £199.99, NOW £149.99, magically switching from a chic 2-seat sofa to a luxurious full day bed in moments.
- Soak up the sun on the luxurious Lounge Set, WAS £79.99, NOW just £59.99 at Aldi this weekend.
- Add to outdoor spaces with the C-Shaped Side Table, perfect for accompanying garden furniture, WAS £19.99, NOW £14.99.
Aldi’s BBQ and garden ranges are available in stores now, while stocks last.
-ENDS-
For further information, images or to request a sample, please contact the Aldi press team on:
alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUK
[1] Based on internal Aldi data, 21st – 25th May