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GOING FOR GOLD! ALDI LAUNCHES BBQ SPECIALS IN TIME FOR OLYMPICS AS 7.5 MILLION BRITS ARE EXPECTED TO BBQ

Ready, set – BBQ! Supermarket Aldi has today revealed that a whopping 7.5 million Brits[1] will be warming up their barbeques to cheer on British athletes at the Olympics games in Tokyo. 

The research carried out as part of Aldi’s Raising the Barbeque campaign suggested that even the forecasted showers won’t deter a huge 2 million people from stepping up to the grill.

To help determined Brits enjoy the games with a top quality BBQ spread, Aldi, which has been named the most affordable supermarket for the big BBQ shop, has expanded its barbeque range. Its premium meat Specialbuys will be available at Aldi stores from 29th July. But shoppers need to limber up and race to stores because as with all Specialbuys, once they’re gone, they’re gone!

The range includes a taste of Tokyo with Yakatori Chicken Kebabs (£2.69, 320g). The succulent chicken skewer is slowly brewed with soy sauce, aromatic Asian spices and sweet molasses, giving a sweet and savoury taste – plus plenty of umami which will have shoppers coming back for more! It also pairs perfectly with Aldi’s new fragrant Shirayuki Japanese Sake – from the Itami area of Hyogo Prefecture (£4.99, 30cl). 

Aldi Burgers

Turn up the heat with Aldi’s tasty West Country Cheddar & Chilli Burger (£2.99, 4 pack) or raise the bar-beque with the Peri Peri Half Chicken (£2.99).

Aldi Sausages

Score a perfect ten with Ten Specially Selected Pork Sausages (£2.99, 667g). This bigger pack of premium bangers, made with 100% British meat, are grill-iant for hot dogs for all the family. Just don’t forget the ketchup!

[1] Aldi Raising The Barbeque research, Mortar, 9.04.21

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk