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IT’S NEVER TOO EARLY!
16 September, 2026
ALDI’S AWARD-WINNING MINCE PIES ARE BACK FROM JUST 21P A PIE
- Savvy shoppers can stock up on festive favourites, including Specially Selected All Butter, Ballycastle and Jamaican Rum Mince Pies, from 20th September
With just 100 days to go until Christmas, Aldi has unveiled the first of its award-winning mince pies, starting from just £1.25 a pack — as little as 21p per pie.
Landing in stores from 20th September, the Which? Best Value Brand of the Year champion1 offers a wide selection of festive treats, from boozy bakes to classic butter-filled bites, giving savvy shoppers plenty of ways to stock up for Christmas without stretching their budgets.
Kicking off the line-up, Aldi’s shopper favourite and British Specially Selected All Butter Mince Pies (£1.75, 6 pack) return after earning accreditation from the Good Housekeeping Institute2 last year. Filled with luxury mincemeat infused with cognac, brandy and dry cider, they offer a deliciously indulgent festive treat.
For a bite-sized take on the classic, the Specially Selected All Butter Mini Mince Pies (£2.49, 9 pack) return with a new recipe, combining buttery pastry with a flavour-packed filling that’s perfect for sharing.
For those after something a little more indulgent, the new recipe Specially Selected Ballycastle Mince Pies (£2.49, 4 pack) pairs rich mincemeat with a beautifully swirled Ballycastle Country Cream buttercream topping. Also returning are the popular Specially Selected Jamaican Rum and Almond Tarts (£2.99, 6 pack), featuring all-butter pastry cases filled with a choice of two spirited seasonal fillings: rum-flavoured spiced mincemeat or brandy and almond mincemeat.
Meanwhile, the Specially Selected Frangipane Mince Pies (£2.49, 4 pack) combine amaretto-infused mincemeat with almond frangipane for a rich, nutty twist on the Christmas classic.
For those who like to keep it classic, Aldi has brought back its cult favourite — Perfect Christmas Deep Filled Mince Pies (£1.25, 6 pack) — which are just 21p per pie.
Aldi’s first mince pies are available in stores from 20th September, while stocks last.
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk
Product news
ALDI’S ICONIC CHRISTMAS AD PLUSH TOYS RETURN
9 November, 2026ALDI SETS TWO-PERSON LIMIT ON ICONIC CHRISTMAS AD PLUSH TOY CAULI DOG TO MEET DEMAND
- Aldi announces NEW collection of Kevin the Carrot plush toys inspired by its Christmas advert
- Fans can find the advert’s star Cauli Dog (£3.99) plush alongside Kevin, Katie and other festive characters in the middle aisle with prices starting from just £3.49
- Popular Cauli Dog plush is limited to just two per customer due to expected demand
- Available in stores from 12th November
Get ready for a festive adventure as characters from Aldi’s highly anticipated Christmas advert return to the middle aisle. Shoppers can get their paws on the fan-favourite Cauli Dog (£3.99), as well as Kevin the Carrot (£3.99) and more, all landing in stores from 12th November. But plushie-lovers will need to act fast, as with all Specialbuys, when they’re gone, they’re gone!
After winning over the nation in last year’s advert, Cauli Dog is back on screens alongside everyone’s favourite root veg – but this time, there’s a dramatic twist. When the family’s beloved pet disappears, Kevin and Chantenay begin a desperate search to bring their little floret friend home. In a cracker of an ending, Cauli Dog is found safe and sound, much to the carrot family’s relief.
Kevin and Katie the Carrot (£3.99 each) plushies return this year in festive candy cane pyjamas and dressing gowns and are joined by their adorable pet and star of the show, Cauli Dog (£3.99), along with the rest of the family, Jasper, Chantenay and Baby (£3.99).
Fans of Kevin and Katie the Carrot will be thrilled to see their favourite root veg looking more festive than ever in a variety of NEW seasonal costumes. Shoppers can choose Kevin the Carrot dressed as a Snowman, Gingerbread or in a cosy Christmas Jumper, while Katie the Carrot looks sweet as ever dressed as a Christmas Pudding for £3.49 each.
Offering a slice of festive magic, the Mince Pie (£3.99) are the pie-fect gift to spread Christmas cheer and will look sweet under any tree. Those looking to bag the ultimate festive look can deck the halls and Christmas trees with the Kevin Tree Decorations (£4.99), available in adorable designs including Candy Cane, Chimney, Stocking, Shopping bags and Presents.
In true Aldi style, four-legged friends can now get their paws in on the action with the mutt-have Kevin the Carrot Dog Toy (£3.99). Guaranteed to get tails wagging on Christmas morning, the toy comes in a line-up of four paw-some designs, Gingerbread, Hot Dog, Snowman and Star.
The festive fun doesn’t stop at toys, Aldi is helping little one’s bedtime root-ine get a festive upgrade, the Kevin and Katie Children's Pyjamas (£3.99) let kids snuggle down and enjoy 24-Carrot dreams all night long.
Shoppers looking to get their hands on the festive plushies can head over to @AldiSpecialbuysUK on Instagram, like the competition post, and comment a carrot emoji (🥕) for the chance to take home the plushie bundle!
Aldi’s Christmas Cauli Dog, Kevin and Katie Plushie range is available in stores from 12th November, while stocks last.
Find the full range below:
| Product Name | Price |
| TREE DECORATIONS KEVIN | £4.99 |
| KEVIN AND KATIE CHS XMAS PJ | £3.99 |
| KEVIN AND KATIE | £3.99 |
| KEVIN DOG TOY | £3.99 |
| CAMPAIGN FRIENDS | £3.99 |
| KEVIN IN COSTUME | £3.49 |
-ENDS-