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IT’S ROSÉ DEGREES ROSÉ-LOVING BRITS START INDULGING IN ‘PERFECT SUMMER DRINK’ WHEN TEMPERATURE HITS 19.2C

• Aldi research reveals shoppers will be reaching for rosé on Saturday, as forecasts predict 20C for first time this year
• Supermarket expects to sell over 135,000 bottles of Rosé as Brits get ready for warm weather, the equivalent to 675 thousand glasses of wine
• But it’s not just wine Brits are stocking up on – Aldi predicts a 90% increase in sales of its Specially Selected The Ultimate Burger this weekend, as Brits fire up the grills

Everything will be coming up Rosé for wine loving Brits this weekend. According to the Met Office, temperatures will hit 19.2C for the first time this year, the perfect climate in which to enjoy a drop of pink wine, according to research by supermarket Aldi. 

The study reveals that two thirds of Brits describe rosé as the ‘perfect summer drink’, while almost half think it’s best enjoyed in shorts and t-shirts. A quarter start drinking rosé as soon as the winter coat comes off, and the North-West are the UK’s biggest rosé-loving region. 

Research by the supermarket also found that rosé lovers will enjoy an average of 63 glasses throughout summer, spending £11.34 a bottle, with the preference being a glass of Provence at 5.18pm.  

But despite a liking for Southern French vino, shoppers are decidedly more British when it comes to pairings, with over a third (34%) claiming crisps are the ultimate accompaniment to rosé.  Unexpected answers also include a roast dinner (16%), cake (13%), curry (10%), ice cream (6%) and doughnuts (6%) – rising to 11% of 25–34-year-old rosé drinkers.  

As the warm weather hits this weekend, Aldi expects to sell over 135,000 bottles of rosé, the equivalent to 675 thousand glasses of wine. The supermarket also predicts a 90% increase in sales of its Specially Selected The Ultimate Burger, as Brits fire up the grills for the first time this year.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Everyone’s heard the saying ‘it’s wine o’clock’ but we wanted to find out when it’s ‘rosé degrees’ – and, according to the nation of rosé lovers, the ideal temperature is 19.2C.” 

Luckily for shoppers. Aldi has launched a brand-new range of pink tipples, just in time for the warmer weather:

Specially Selected Margaret River Rosé (£8.99, 75cl)

A dry but fresh rosé, Aldi’s Margret River blush offers delicate notes of red berry fruits mingling with riper blueberries.

Chassaux Et Fils Atlantique Rosé (£6.99, 75cl)

A returning favourite, redcurrant and rhubarb aromas meet fresh strawberry flavours for a citrusy dry finish. This light pale pink comes in an eye pleasing bottle that will wow guests at any summer celebration.

Unearthed Chiaretto di Bardolino Rosé (£7.99, 75cl)

A bright and fresh pink that comes from vineyards close to the most famous northern Italian lake, Lake Garda. It offers tangerine and berry flavours with delicate notes of citrus and florals.

Specially Selected English Rosé (£9.99, 75cl)

Produced by talented female winemaker, Sarah Massey, this English rosé has aromas of squashed strawberry fruits. Flavourful and textured with ripe red cherries, it is the perfect tipple to enjoy on a warm British summer evening.

Specially Selected Costa Toscana Organic Rosé (£7.99, 75cl)

This award-winning organic tipple scooped up an impressive SILVER at the Global Organic & Vegan Masters last year[1]. Boasting flavours of red berries with a creamy but minerally finish, this elegant rosé makes the perfect addition for alfresco dinner parties.

Athlon Greek Assyrtiko Syrah Rosé (£9.99, 75cl)

Brand new to the popular Greek range, this rosé will spark excitement ahead of the summer months. Boasting flavours of red berries, cotton candy and strawberry.

Specially Selected Rosorange Rosé, (£9.99, 75cl)

Try something new this summer with this pretty, pale pink tipple with an inviting aroma of tangerine, apricot and rosé.

Aldi’s Spring Summer Rosé Range is available in stores and via Click & Collect now.

-ENDS-

Notes to Editors:

* Mortar Research polled 1,034 rosé drinking Brits between 5^th – 9^th May 2023 as part of Aldi’s rosé wine trends study.

[1] globalwinemasters.com