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KEVIN THE CARROT RETURNS TO CELEBRATE PRIDE MONTH

21 May, 2025

• NEW limited-edition Kevin the Carrot will be landing in Aldi stores from 1^st June to celebrate Pride Month 

• A proportion of the profits from every Pride Kevin sold is being donated to LGBTQIA+ charity, Switchboard

Kevin the Carrot is returning to the middle aisle with NEW, limited-edition designs to celebrate Pride Month. Loved by Aldi fans everywhere, Kevin will debut two new looks in stores from 1^st June to mark the beginning of Pride Month, and for every Kevin sold, Aldi will be donating a percentage of all proceeds to charity. Those looking to add the latest exclusive Kevin the Carrot to their collection will need to hurry though, as with all Specialbuys, once they’re gone, they’re gone.  

The perfect gift for kids and Kevin fanatics alike, the NEW Kevin the Carrot Soft Toy (£3.99) features two different rainbow designs, making him the perfect addition to any Pride celebration. But it’s not just about a new stylish outfit – Aldi is committed to giving back. A proportion of the profits from every Pride Kevin sold will be donated to Switchboard, a national LGBTQIA+ support line that offers a non-judgmental space for all community members. 

Aldi’s limited-edition Kevin the Carrot to celebrate Pride Month will be available in stores from 1^st June, while stocks last.