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NAILED IT! BAKED BEANS, BUTTER AND KETCHUP AMONG NAIL ART DESIGNS REVEALED BY ALDI FOR FESTIVAL SEASON

19 June, 2025

• Aldi unveils incredible range of nail art inspired by in-store favourites 

• Nordpak Slightly Salted Butter, Bramwell’s Baked Beans and Cuthbert have been transformed into 3D nail art 

• The stunning creations have been handcrafted by nail artist and Instagram star soph_builds_nails

• Shoppers have the chance to win one of the limited-edition 3D nails, each inspired by the supermarket’s products 

• 85% of Brits say having manicured nails is important, with over half (55%) counting it as a monthly necessary expense 

Supermarket Aldi has unveiled a standout collection of festival-inspired nail art – with baked beans, butter and ketchup creations among the eye-catching designs! 
  
New research of 2,000 Brits commissioned by the supermarket reveals that well over a third (38%) of festivalgoers prioritise bold nail designs as part of their festival outfit, with a further 39% of Brits saying a festival manicure is just as important as a tent. 

More than half of Brits (55%) consider a manicure a necessary monthly expense, while a striking 85% say that having manicured nails is important. On average, Brits spend £29.90 a month on nail upkeep, with some (5%) even paying up to £100 for their manicure.   

For summer, 32% of respondents say that bright colours are their go-to nail look, and over a quarter (26%) are willing to try bold 3D nail art for a festival. Social media plays a huge role in influencing style, with 30% citing it as their top inspiration, followed by 24% who look to festival fashion trends. 

Brits take their nails seriously, especially during the summer months – so it’s no surprise that a ruined manicure comes at an emotional cost, with Brits comparing the feeling of a broken nail to stubbing a toe (38%), spilling coffee on a clean shirt (25%) and a dying phone battery (21%). A dramatic 14% even said that ruining a manicure feels just as painful as a break-up.  
  
Aldi partnered with Instagram sensation Sophie Parkinson (@soph_builds_nails) for the intricate designs, which lucky shoppers are able to get their hands on via a competition with the supermarket.  
 
The nail artist spent more than 300 hours perfecting the looks, which include miniature versions of Cuthbert, Bramwell’s Baked Beans, Nordpak Slightly Salted Butter, Professor Peppy, Magnum Washing Up Liquid, Titan Chocolate Bar and Stackz Crisps.  

The thumbs even showcase a miniature version of Aldi’s famous checkout – complete with a shopper holding a shopping basket!  

  
Over 46% of festivalgoers consider Aldi the go-to for all their seasonal must-haves. For those prepping for this summer’s events, Aldi’s camping essentials are available in stores now, while stocks last. The range includes must-haves such as a Self-Inflating Mat (£14.99), Camping Cookware Set (£14.99) and Folding Trolley (£39.99), as well as little camping luxuries like the 4-in-1 Airbed (£24.99) and the NEW Portable Coffee Maker (£22.99).  

Julie Ashfield, Chief Commercial Officer at Aldi UK, says: “Festival season wouldn’t be complete without a fun manicure, and we wanted to offer some inspiration to Aldi-lovers who are looking to go all out with their next set, because who wouldn’t want Bramwell’s Baked Beans, Professor Peppy and Magnum Washing Up Liquid on their nails? 

“We’re also giving shoppers the chance to win a nail design of their choice, so whether you’re a Cuthbert fanatic, or are obsessed with Titan Bars, you can express yourself with a manicure that is sure to standout this summer!” 
  
To enter the competition to win a limited-edition 3D nail design, shoppers need to email festivalnails@aldi.co.uk with their full name and favourite nail design before 26^th June 2025.  

For more information, please visit www.aldi.co.uk/corporate/terms-and-conditions/competitions 

Aldi’s Camping range is available in stores now, while stocks last. 

-ENDS- 

For more information contact Jenna Dowling or Laura Starck at Taylor Herring  
 
Jenna.dowling@taylorherring.com OR laura.starck@taylorherring.com