OBJECTION! ALDI’S ‘LEGALDI’ LAW FIRM REVEALED AS APRIL FOOLS’ HOAX
1 April, 2026
OBJECTION! Aldi has confirmed its much-publicised venture into legal services – LEGALDI – was an April Fools’ prank.
Earlier this morning, the nation’s cheapest supermarket2 posted on its social media channels that it was launching a new law firm, inviting shoppers to call a free hotline to make a claim — a hotline that famously had a Kim Kardashian lookalike fielding enquiries:
However, the supermarket has now issued a formal retraction. A tongue-in-cheek letter addressed to followers on LEGALDI letterhead states: “It’s April Fools’! Please don’t ‘judge’ us.”
The supermarket’s post has sparked a flurry of responses with many shoppers admitting they were fooled:
“I called and logged a case, I expect full legal protection from legaldi on this”
Judging by shopper reactions, it seems the case is closed on Aldi’s legal career, and they’ll be sticking to serving seriously low prices instead of subpoenas.
The Which? Best Value Brand of the Year[1] champion is forecasted to sell nearly one million burgers and over one million packs of sausages with savings of up to 17% across barbecue meat favourites[2]
Reductions are available in stores from 20th May ahead of the Bank Holiday weekend
With temperatures set to soar this bank holiday weekend, Aldi is dropping its prices on a range of popular BBQs and foodie favourites, helping Brits get grill-ready for less. But shoppers wanting to get their hands on these bargains will have to be quick, as with all Specialbuys, once they’re gone, they’re gone!
Available from 21st May, those wanting to cook up a bank holiday feast can get their hands on Aldi’s BBQ items for a fraction of the price. The Enders Gas BBQ Urban II (WAS £99.99, NOW £69.99) is perfect for grilling in the garden, reduced by a sizzling 30%! For those with a smaller space, the convenient Tabletop Gas Griddle is also on offer, WAS £49.99, NOW just £39.99.
Also available in stores now, Aldi is cutting prices across its meat range as demand for barbecue favourites is set to surge.
The Which? Best Value Brand of the Year winner forecasts more than one million sausages and nearly one million burgers will be sold, with British Beef Quarter Pounders (4 pack) expected to see a whopping 120% increase in sales and Smash Burgers (4 pack) a 70% uplift, as both drop to £2.89 (from £3.49).
For lighter choices, the British Reduced Fat 5% Burgers (4 pack) and 5% Fat Beef Kebabs (4 pack) will be available for £3.49 (down from £3.99), while a range of Specially Selected Flavoured Burgers(2 pack) will also be reduced to £2.89 (from £3.49). Fans can choose from Caramelised Onion, Extra Mature Cheddar, Jalapeño and Hot Honey.
Steak lovers can also take advantage of new lower prices across premium cuts, with Specially SelectedWagyu Sirloin (approx. 227g) priced at just £8.99 (previously £9.49), Specially Selected Wagyu Ribeye (approx. 227g) at £9.49 (previously £9.99), and Specially Selected Wagyu Fillet (approx. 170g) at £10.99 (previously £11.49).
Additional savings include 21 Day MaturedBritish Rump Steak(approx. 232g) reduced from £4.05 to £3.99, British Sirloin Steak (approx. 195g) from £5.29 to £4.49, and British Ribeye Steak (approx.195g) from £5.39 to £4.59.
To round off the occasion, Aldi’s Costellore Prosecco DOC (75cl) is also reduced to £4.69 (from £5.25), with more than 1.3 million glasses expected to be enjoyed over the long weekend. [1]
Other bank holiday reductions across Aldi Specialbuys include:
Offering a chic, contemporary twist on Aldi’s garden classic is the NEW Standing Egg Chair, WAS £139.99, NOW £99.99.
Back by popular demand, Aldi’s Robot Lawn Mower will make garden spaces neat and tidy with minimal effort, WAS £199.99, NOW £129.99.
Perfect for cooling down on a hot summer’s day, Aldi’s returning Spa PoolWAS £249.99, NOW just £149.99 this bank holiday weekend.
Bed-dazzle outdoor seating areas with the Wooden Garden Day Bed, WAS £199.99, NOW £149.99, magically switching from a chic 2-seat sofa to a luxurious full day bed in moments.
Soak up the sun on the luxurious Lounge Set, WAS £79.99, NOW just £59.99 at Aldi this weekend.
Add to outdoor spaces with the C-Shaped Side Table, perfect for accompanying garden furniture, WAS £19.99, NOW £14.99.
Aldi’s BBQ and garden ranges are available in stores now, while stocks last.
-ENDS-
For further information, images or to request a sample, please contact the Aldi press team on: