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OBSESSED MUCH? ALDI TURNS BRITS AIR FRYER ADDICTION INTO A HUGGABLE AIR FRYER PLUSHIE  

9 April, 2026

Ovens are facing obsoletion as 52% of Brits say there is nothing they wouldn’t air fry 

• Research uncovers Britain’s love affair with their air fryer 

• 64% of Brits say they couldn’t live without their Air Fryer, with 1 in 2 now using their oven less than 3 times a week 

• 45% of Brits believe that the oven could be extinct in the next 10 years 

• Aldi unveil limited-edition range of exclusive Air Fryer plushies via giveaway for mega-fans of the middle aisle machine 

• 4% of Brits have even made a cup of tea in their Air Fryer 

• Aldi sold over 180k air fryers over the last two years, with the popular Combi Zone Air Fryer back in store on 12^th April 

Britain’s obsession with the air fryer has reached unseen heights, with 64% of Brits admitting that they wouldn’t be able to live without theirs. 

As more Brits than ever make the move to air fryer over conventional cooking methods, nearly three quarters (74%) of those surveyed said they now use their air fryer more than their oven – with almost half (45%) saying they believe ovens could become extinct from kitchens in the next 10 years!  

To celebrate the love affair seen between Brits and their air fryers, Aldi has introduced a limited-edition Air Fryer plushie to be won via giveaway – a nod to the product’s popularity down the supermarket’s famous middle aisle.  

Fans will have the chance to get their hands on exclusive Air Fryer Plushies through a giveaway, launching 9^th April 2026. All shoppers need to do is email their full name to AirFryerPlushie@aldi.co.uk before 16^th April 2026.  

Aldi’s Air Fryer Plushie transforms the countertop hero into a cosy bedtime companion, complete with screen details, a mini basket handle, and irresistibly squishy sides. 

With 76% of Brits believing some foods simply taste better when cooked in an air fryer, people are getting creative with their choices. Among the most unusual picks are hard-boiled eggs (13%), pasta (10%), a cake (9%) and cups of tea (4%)!  

With over half (52%) admitting that there is nothing they wouldn’t use the air fryer for.   

Chips (69%), sausages (56%) and roast potatoes (49%) were listed amongst the foods that Brits believe taste better when air fried. When it comes to the reason that Brits opt for the air fryer, over half (53%) say that speed is a top factor, whilst 61% agree that convenience is the biggest pull.  

Nearly half of respondents (49%) say their air fryer costs less to power, whilst 40% see the air fryer as a healthier option to cook in. 

Of those polled who have an air fryer, half of respondents (50%) say that they turn the oven on less than three times a week, with 9% saying they don’t even use the oven anymore. Over two-fifths (41%) now agree they could continue with just an air fryer in their kitchen! 

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “A kitchen wouldn’t be complete without an Air Fryer. Our research shows that the Air Fryer is more than just a gadget – it’s a staple in Brits’ homes which deserves to be celebrated. That’s why we’ve created these fun limited-edition plushies, so Air Fryer obsessed shoppers are never without their favourite kitchen companion.” 

The love for the gadgets goes outside the house, as 65% admit that they would eat food in a restaurant that had prepared their food in an air fryer. 

Lucky Air Fryer fans can get their hands on a limited edition plushie by emailing AirFryerPlushie@aldi.co.uk. This comes as Aldi’s popular Combi Zone Air Fryer lands in store on 12^th April – and like all Specialbuys, once they’re gone, they’re gone!