Digital Media Centre

DRAGONS’ DEN APPROVED SAUCE LANDS ON ALDI’S SHELVES IN A SUPERMARKET FIRST

• Aldi confirms it will be the first supermarket to stock rapidly growing Lumberjaxe sauce range
• Landing in stores nationwide from 17^th August, the Dragons’ Den approved flavours include Backyard BBQ and Moonshine Mango

CODE ORANGE: PUMPKIN SPICE IS BACK! ALDI LAUNCHES COSY AUTUMNAL HOME FRAGRANCES – INCLUDING HUGE HURRICANE CANDLE

RARE SICILIAN SPARKLING WINE LANDS AT ALDI FOR JUST £8.49 

• Aldi’s Unearthed range welcomes award-winning Sparkling Frappato, available now 

ALDI’S PET BARGAINS RETURN TO STORES – INCLUDING EXCLUSIVE DESIGNER PET BEDS 

• With the majority of pet owners considering aesthetics when buying pet accessories, Aldi is launching EXCLUSIVE designer pet beds 

• Pets can be comfortable without owners compromising on interiors with timeless William Morris designs  
• Available in stores from 14^th August while stocks last 

NEVER TATTOO MUCH!

ALDI LAUNCHES RANGE OF TATTOOS – INCLUDING AIR FRYERS AND KAYAKS TO CELEBRATE SPECIALBUY OBSESSION

• Air Fryers, Hanging Egg Chairs and Kamado BBQs are among the quirky and wonderful designs celebrating Aldi’s most iconic Specialbuy products 
• New research reveals 43% of Gen Z view tattoos as an “evolving canvas” compared to just 14% of Baby Boomers 
• Over half (57%) of Gen Z’ers now see tattoos as a fashion accessory, whilst one in three inked Brits have tattoo regret, making Aldi’s Specialbuy Tattoos the perfect temporary solution for all 
• Paddling pools, Pilates machine and kitchen products have been transformed into semi-permanent body art in Aldi’s latest move to highlight their Specialbuy products 
• Shoppers have the chance to win a selection of the limited-edition tattoos, each inspired by the supermarket’s products 
• The temporary tattoo market is growing globally by 7.6% a year*¹ 

ALDI’S AUSTRIAN WINES ARE WINNING OVER EXPERTS AND LANDING AWARDS

ALDI’S NEW £3.99 TANNING DROPS

WINE EXPERT SAYS ALDI’S £1.89 OPTION IS PERFECT SUMMER SIP AS SEARCHES FOR CANNED WINE SOAR

ALDI’S SELL OUT KITCHEN ESSENTIALS ARE BACK

• Sell-out kitchen essentials are returning to Aldi’s middle aisle in time for hosting summer get-togethers  
• Available in stores from 31^st July while stocks last