Research unveiled by Aldi today reveals 83% of parents are expected to cut down on spending by £44 per week on average. And with one in three concerned about the financial cost of the back to school season in particular, launch of Aldi’s best ever value school uniform at just £4.00 couldn’t have come at a better time.
The research, which delves into changing consumer habits and the impact of lockdown amongst over 2,000 parents and children[i], shows families across the UK are adopting new money saving tactics. A third state they’ll be savvier with leftovers (30%) and over half (53%) said they will continue to cook from scratch – which would be welcomed by a third of kids (31%) who say their parent’s cooking has improved since lockdown!
The findings also captured children’s thoughts on returning to school. In a surprising turn, an overwhelming majority of kids said they missed school (98%) with half (49%) missing their teacher the most, followed by learning new things (22%), school dinners (19%) and even donning their school uniform (17%).
Aldi’s Back to School Report also shows that the difficulties of home-schooling have made parents and children more appreciative of teachers (50% and 40% respectively). Over half (55%) of parents admitted that they found it challenging to get their children to do schoolwork and one in five (21%) struggled with the actual schoolwork themselves, which is why Aldi this year, has launched subsidised private tuition with MyTutor, the UK’s leading online one-to-one tuition platform.
Julie Ashfield, Managing Director for Buying at Aldi UK, comments: “We can see from our research that a huge number of families are making cutbacks due to the impact coronavirus has had on their finances and getting children school-ready is weighing heavily on some parents’ minds. That’s why we’ve been busy exploring how we can help support families as the new school year draws closer, offering parents the best quality products at the lowest possible price.
“We’re happy to see lockdown has also had some positive effects on family life and we hope all the children who have missed their teachers and the joys of learning enjoy their first day back to school.”
Available to pre-order online from 9th August and in stores from 13th August, Aldi’s Back to School range is equipped with everything savvy parents need to get their young ones kitted out in style – with amazing value and quality. Suitable for children in all levels of primary school (ages 3 – 11 years), the Back to School range includes everything from shirts and trousers to PE kit and shoes, as well as stationery, lunchboxes and all the kit! And its discounted private tuition available online. But shoppers best be quick, as with all Specialbuys, once they’re gone, they’re gone!
Aldi’s Back to School range is available to pre-order online on 9th August, and in stores 13th August.
|CANON 3 IN 1 PRINTER||£24.99|
|DYMO Label Maker||£14.99|
|Lunch bag and Bottle||£6.99|
|Girls Action Leather Shoe||£6.99|
|Boys Action Leather Shoe||£6.99|
|Jersey Pinafore (2 pack)||£6.99|
|Oxford Scientific Calculator||£6.99|
|Classic Pinafore w/ Pleats (2 pack)||£5.99|
|Premium Lunch Bag||£5.99|
|Jumpsuit/Dress (2 pack)||£4.99|
|Clip & Close Bento Box||£4.99|
|Girls Tights (3 pack)||£3.99|
|Junior Reference Books||£3.99|
|Helix Maths Tin||£3.49|
|Girls Knee High Socks||£2.79|
|Boys Shirt (2 pack)||£2.49|
|Girls Shirt (2 pack)||£2.49|
|BIC Writing CDU||£2.49|
|FASHION STATIONARY ACCESORIES||£1.99|
|Boys Ankle Socks (5 pack)||£1.99|
|Girls Ankle Socks (5 pack)||£1.99|
|Round Neck T-Shirt (2 pack)||£1.79|
|Girls Polo Shirts (2 pack)||£1.75|
|Boys Polo Shirts (2 pack)||£1.75|
|History & My First Sticker Books||£1.49|
– ENDS –
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
[i] Research conducted on behalf of Aldi by Mortar Research with 1000 parents of primary school children.
Aldi has reported bumper bubbly sales so far this Summer thanks to soaring temperatures and Jubilee celebrations. The supermarket’s best-selling Castellore Prosecco Spumante DOC (£6.25, 75cl) saw its highest day of sales EVER in June, with an incredible one bottle flying off the shelf every second!
Aldi’s Specialbuys Summer Sale has just got even better with more products added, and now you can even shop the sale from your local middle aisle. Just popping in for a loaf of bread? Now you can also take bargain trampolines, tents and garden must-haves to the check out and make the most of savings with up to 50% off. Bargain hunters will need to be quick though, as with all Specialbuys once they’re gone, they’re gone.