Product News


With Summer here, we’re all looking for a refreshing beverage or two to cool us down – before stocking up the fridge, it’s worth considering that it’s not just whites and rosés that exclusively belong in this cooler club. 

A delicious trick used by those in the know is to chill their red wine! Traditional serving rules state that white and rosé wine is served chilled while red wine is served at room temperature, but contrary to popular myth Aldi’s wine expert, Sam Caporn MW, says many lighter styles of red come alive when chilled. She says:

“Many might question chilled red wine, but rules are made to be broken! Chilled red wine provides the perfect alternative for those looking to switch up their sauvignon or park their pinot grigio for another occasion.

“Reds are often served a bit too warm but they can benefit from being popped into the fridge just before serving as it’s an easy way to enhance their vibrancy and drinkability.”

Sam’s Top Tip: “For the optimum temperature, remember the 20/20 rule – take white wines out 20 minutes before serving and pop red wines in the fridge 20 minutes before serving.”
Light and fruity styles such as Pinot Noir make great summer alternatives to whites, something our European neighbours have known for a long time. So, sip back and enjoy a nice glass of chilled red to transport you to the Mediterranean, all from the comfort of your own garden and with similar temperatures hitting the UK, what’s not to love? 

Shoppers should opt for lighter, less oaky red wines like Aldi’s Vignobles Roussellet Pinot Noir (£4.99) – Soft, smooth and fruity, this French Pinot Noir has rich red fruit aromas and lush berry flavours that is delicious when chilled.

Sam comments: “Offering a great alternative to crisp whites or rosés this summer, Pinot Noir’s red fruity notes and minimal tannins make this light red taste divine when slightly chilled. So be brave and put that red on ice.”
Aldi’s full wine range is available to buy now in stores and online –

For further information, images or to request a sample, please contact the Aldi BWS team on:
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print
*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded
Notes to editors:
Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
 The company’s current achievements and initiatives include:

  • Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
  • Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
  • Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London. 
  • Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
  • In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or