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VIRAL FLAKE BAKE BEEF PATTIES RETURN TO ALDI SHELVES FOLLOWING SELL OUT SUCCESS 

• Shoppers have another chance to taste the popular patty made by the winners of Channel 4’s Aldi’s Next Big Thing bakery episode, Flake Bake 

• It’s the third Aldi listing for the independent, family run bakery after unprecedented demand saw all patties sell out fast 

• Flake Bake Beef Patties return to stores from 22^nd August as a Specialbuy, ahead of Notting Hill Carnival (25^th–26^th August)  

Paul Williams, 54, and son Mike Williams, 33, who run a Jamaican patty bakery in Peckham, South London, will have their Flake Bake Beef Patty (99p, 140g) restocked in Aldi stores nationwide from 22^nd August, just in time for the Notting Hill Carnival.  

The father and son duo featured on hit Channel 4 show Aldi’s Next Best Thing — where small businesses get to pitch to Aldi bosses — and won a life-changing contract to supply 25,000 Flake Bake Beef Patties to over 1,000 Aldi stores nationwide.   

The winning patty was an instant success with shoppers declaring their love on social media with comments such as ‘…the best patties in the UK’ and‘I grabbed a dozen!’ⁱ 

What’s more, Flake Bake was inundated with requests for the patty to return to Aldi stores, with shoppers asking: ‘Will you be regularly stocking your patties in Aldi?’ and commenting ‘@aldiUK needs to place a larger, regular order.’ⁱⁱ 

Now, those in knead of a patty fix can pick up the flaky delight in stores once again. Bursting with authentic Caribbean flavours, each handcrafted Flake Bake Beef Patty uses the freshest ingredients. With a spicy ground beef filling, the medium heat Jamaican treat comes wrapped in an incredibly flaky, deep golden yellow pastry crust, perfect for those wanting to get into the Carnival spirit.  

Since appearing on the show, the independent, family run business has catered for the Jamaican High Commission UK, been recognised in this year’s UK Black Business Show and HSBC UK ‘Top 25 Black Entrepreneurs to Watch’ list, and nominated for ‘Small Business of the Year’ at the Lloyds British Business Excellence Awards.  

 Mike Williams, Managing Director at Flake Bake, said: “It’s not every day you get to say you’ve got a major UK supermarket stocking your product. We know fans can’t wait to get their patties and we hope those new to Flake Bake enjoy this fantastic product just as much.” 

Julie Ashfield, Managing Director of Buying at Aldi UK, says: “The demand we’ve seen for Mike and Paul’s patties has been unprecedented. The product is outstanding and it gives me great joy to bring the patties back to shelves.”