Digital Media Centre

WHICH? 50 PRODUCTS OF THE YEAR REVEALED WITH ALDI OWN LABEL WASHING POWDER TOPPING THE LIST

Aldi’s Almat Bio Washing Powder was only one of two products that has been awarded Best Buy, Great Value and Eco Buy accolades by Which?

The supermarket landed top of the Which? 50 Products of the Year, after whittling down 4000 products of the most compelling and innovative products

Aldi’s own label Almat Bio Washing Powderhas been ranked as the best performing product of 2023 with its Great Value, Best Buy and Eco Buy accolades as well as scoring a huge 79% consumer rating overall when originally tested. As voted by the Which? team, Aldi beat the likes of Lenovo Laptops, Apple Watches and Curry’s Ovens to take the top spot. 

Shoppers can pick up the award-winning washing powder for just £3.95 (2kg), that’s less than 10p a wash – 57% cheaper per wash than Ariel.  

From previous testing, the Which? panel of experts scored Aldi’s Almat Bio Washing Powder an impressive 79% beating leading brand Ariel (78%).  

Judges were particularly impressed by how well the detergent performed against all stains, as well as keeping clothes white and bright, whilst still being eco-friendly. 

Julie Ashfield, Managing Director of Corporate Buying at Aldi, said: “We are delighted to be awarded Which?’s Top Product of 2023 for the Almat Bio Washing Powder. At Aldi we’re committed to providing the highest quality at outstanding value for our customers and this win is sure to give shoppers that extra confidence in our cleaning range.”

-ENDS-