Product News

WOULD JUBILEEVE IT! ALDI LAUNCHES LIGHT UP BRITISH STRAWBERRY & MINT GLITTER GIN TO CELEBRATE THE QUEEN’S PLATINUM JUBILEE 

  • Aldi’s low-cost version is over £2 cheaper than M&S alternative 

Aldi has announced the launch of a very special edition of its Infusionist Gin range, a British Strawberry & Mint Gin Liqueur (£13.99/70cl) that lights up and shimmers, to celebrate the Queen’s Platinum Jubilee and pay tribute to Britain’s longest reigning Monarch. What’s more, Aldi’s low-cost version is over £2 cheaper than a similar product from M&S. 

The Queen is known to be partial to a gin1, so it seems only right to launch a special jubilicious tipple in commemoration of the historical anniversary. Encapsulating the taste of a picture-perfect British summer, the new liqueur boasts flavours of jammy British strawberries, with a hint of mint to balance. Delicious served with tonic, an orange garnish and plenty of ice for a classic Jubilee G&T. 

Unlike its M&S alternative, Aldi’s regal gin liqueur is presented in a sparkling light-up bottle, creating a festive red, white, and blue glow, as well as platinum-coloured flakes that sparkle in the sun – the perfect centre piece for street and garden parties. Not only will shoppers celebrate in style, but they could also save 13% compared to shopping at M&S. Lovely jubilee

Aldi Infusionist British Strawberry & Mint Glitter Gin Liqueur – £13.99/70cl M&S British Strawberry Gin Liqueur – £16.00/70cl 
       

Shoppers will need to move quickly to cheers Her Majesty with Aldi’s new British Strawberry & Mint Gin Liqueur, because as with all Specialbuys, once they’re gone, they’re gone!  
Available from 16th May in stores while stocks last. 

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded. 

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk