Product News


The wet months of winter won’t stop customers enjoying fresh British strawberries, as supermarket Aldi is set to be the first to welcome the arrival of its first British-grown strawberries of the season.

Aldi will be stocking First Pick British Strawberries, which are due to be picked on Tuesday 18th at Springfield’s Nursery in South Wales, ready to arrive into store on Wednesday (19th February).
Springfield Nursery Grower, John Lloyd commented, “It’s exciting to be sending the first British strawberries of the season to Aldi as we celebrate the new harvest. Despite all the awful weather and flooding conditions throughout January, we’re pleased we’ve still been able to get on the front-foot and send succulent, sweet fruit to strawberry lovers nice and early.”
British Strawberries traditionally aren’t available until closer to the official start of British summertime (20th June), but this marks the second year in a row that Aldi has paved the way for supermarkets and been the earliest making February that much sweeter. In fact, records continue to be broken as strawberry season comes earlier each year, due to innovation in growing conditions and warmer climates.
Julie Ashfield, Managing Director of Buying at Aldi, says: ‘‘We are devoted to supporting British growers and are thrilled to be the first supermarket to offer British strawberries to our customers. 
“Thanks to advancements in growing techniques employed by our suppliers, there is always buzz and speculation around when and where the first British strawberries will be picked, as it marks the arrival of spring and reminds us Brits that summer is on the horizon.’’
The first punnets will be delivered to the Aldi store on Eign Street, Hereford on Wednesday (19th February) with availability increasing throughout the UK over the coming days and weeks. The juicy fruit costs £2.79 for 227g. With Everyday Amazing prices like this, its daylight strawberry!



For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or