Perfect for those fighting the holiday blues after saying hasta la vista to the sunshine, Aldi is launching a series of brand-new food ranges inspired by Brit’s top holiday destinations. Set to transport shoppers back to the beach in one bite, Aldi’s new international range celebrates all that is wonderful about different foods throughout July. Better yet, prices start at just 59p!
Kicking off on 7th July with Mexican food first, followed by Spain on 14th July, and finally Italy on 24th July. Shoppers will need to get in there quick to get a taste of their summer holiday because, as with all Specialbuys, once they’re gone, they’re gone!
Aldi’s mex-cellent Mexican Fiesta range
The number of Brits travelling to Mexico has soared in recent years1, meaning more and more Brits are not only increasingly embracing the Latin American life, but also the food. Set to fly into store on the 7th July, pair Aldi’s Crunchy Fajita Kit (£2.19, 498g) with Aldi’s Mexican Style Rice (£0.49, 250g) for the ultimate fiesta (complete with a sombrero of course!).
For those looking to fiesta for less-ta, Aldi’s Crunchy Fajita Kit (£2.19, 498g) is also 81p cheaper than similar products on the market. Spec-taco-lar!
Aldi’s sumptuous Spanish range
Spain has long been the most popular holiday destination for sun-seeking Brits3, so shoppers will be pleased to hear Aldi will be sharing the love of Spain from 14th July. A Spanish staple, Aldi’s Specially Selected Paella (£4.99, 800g) brings the costa del sol home, topped with tender and fresh prawns. Better yet, it’s the same price for 800g as it is in Tesco for just 475g4 – bargain!
If this hasn’t transported shoppers to the beach, Aldi’s Specially Selected Spicy Spanish Chorizo Ring (£1.79, 200g) and Specially Selected Spanish Manchego (£2.39, 175g) is guaranteed to bring some Spanish sensation to mealtimes, whilst The Deli Lemon and Herb Olives (£1.49, 150g) is the perfect mouth-watering treat to remind shoppers of the fresh food markets.
Aldi’s incredible Italian range
Next up is Italy and Aldi has pulled out all the stops to add to its already popular pizza and pasta range from 24th July. From the new Filled Gnocchi (£1.99, 400g), a traditional dish known for sparking an ‘is it potato or pasta’ debate, to the delicious Bruschetta (£1.09, 150g), a tomatoey-basil bread drizzled in olive oil. This range is sure to remind shoppers of that holiday bliss, although caution must be taken not to catch the next flight to Naples!
Aldi’s Mexican Fiesta will be in stores from the 7th July, whilst the Spanish range will be landing on the 14th July and Italian range on the 24th July.
For further information, images or to request a sample, please contact the Aldi press team on: firstname.lastname@example.org
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
Aldi is spreading the festive cheer and bringing together local communities by donating Christmas lunches to those in low-income areas across the UK.
Britain’s fourth-largest supermarket is working in partnership with Company Shop Group to provide free Christmas dinners at Community Shops in the run-up to Christmas.
Aldi has announced when its stores will be open over Christmas and New Year.
From Monday 18th December to Saturday 23rd December, shoppers can visit Aldi stores between 7am and 10pm to pick up everything they need to celebrate Christmas, at the lowest possible prices.