ALDI LAUNCHES PEA PROTEIN BURGER FOR 60% LESS THAN BEYOND MEAT
ONE IN A MILLI-BUN! Plant-based fans rejoice, there’s a new premium Ultimate Plant Menu Burger in Aldi stores now, and it’s just £1.99 – an unbelievable 60% cheaper than Beyond Meat’s popular offering.
The new burger joins Aldi’s extensive vegan range designed to cater for the 13 million Brits expected to follow a plant-based diet by the end of the year1.
The meat-free burgers, made from delicious pea protein, will have even the biggest meat fan convinced by its beefy flavour and melt-in-the-mouth texture. Bargain hunters will also be sure to be living la vegan loca when switching to Aldi’s burger which saves shoppers over £3 – more than £1.50 for each patty,compared to the popular meat substitute.
|Ultimate Plant Menu Burger (2 pack, 227g)||Plant Based Burgers (2 pack, 226g)|
|Saving: £3.01 (60%)|
For those looking to build the ultimate vegan burger at home, add Aldi’s Vegan Brioche Buns (£1.05, 4 pack) – soft, buttery pillows of protection for the patties and the Little Gem Lettuce (63p, 2 pack). The Deli Pickled Gherkins (75p, 370g drained) will add a superior zing, while Aldi’s Specially Selected Regal Vine Tomatoes (£1.25, 440g) provide a juicy burst of goodness. Shoppers can add the Vegan Mayo (99p) or Vegan Sriracha Mayonnaise – also available in a Wasabi flavour (£1.49), to finish off this meat-free marvel!
Aldi shoppers can get their hands on the Ultimate Plant Menu Burger in stores and via Click and Collect now.
For further information, images or to request a sample, please contact the Aldi press team on: firstname.lastname@example.org
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
Aldi is trialling its first deposit return scheme at its Bathgate store in West Lothian, Scotland, allowing customers to return bottles and cans in exchange for a voucher to be redeemed against their shopping.
From Tuesday 30 November, all Aldi customers will be required to wear a mask when visiting stores across the UK unless they are medically exempt.
Giles Hurley, Chief Executive Officer at Aldi UK said: “The safety of our colleagues and customers is our number one priority. Following the latest Government announcement, wearing a face covering will be mandatory for everyone that shops at Aldi from Tuesday 30 November, except for those who have a medical exemption.”
Masks also remain compulsory in Aldi’s Scottish and Welsh stores.
Other measures such as hand sanitiser and screens will also stay in place.