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PEA-LIEVE IT OR NOT!
ALDI LAUNCHES PEA PROTEIN BURGER FOR 60% LESS THAN BEYOND MEAT
- Aldi’s Ultimate Plant Menu Burger costs less than £2 and is in store now
- 13 million Brits expected to follow plant-based diets by end of 20211
ONE IN A MILLI-BUN! Plant-based fans rejoice, there’s a new premium Ultimate Plant Menu Burger in Aldi stores now, and it’s just £1.99 – an unbelievable 60% cheaper than Beyond Meat’s popular offering.
The new burger joins Aldi’s extensive vegan range designed to cater for the 13 million Brits expected to follow a plant-based diet by the end of the year1.
The meat-free burgers, made from delicious pea protein, will have even the biggest meat fan convinced by its beefy flavour and melt-in-the-mouth texture. Bargain hunters will also be sure to be living la vegan loca when switching to Aldi’s burger which saves shoppers over £3 – more than £1.50 for each patty,compared to the popular meat substitute.
| Aldi | Beyond Meat2 |
 |  |
| Ultimate Plant Menu Burger (2 pack, 227g) | Plant Based Burgers (2 pack, 226g) |
| £1.99 | £5.00 |
| Saving: £3.01 (60%) |
For those looking to build the ultimate vegan burger at home, add Aldi’s Vegan Brioche Buns (£1.05, 4 pack) – soft, buttery pillows of protection for the patties and the Little Gem Lettuce (63p, 2 pack). The Deli Pickled Gherkins (75p, 370g drained) will add a superior zing, while Aldi’s Specially Selected Regal Vine Tomatoes (£1.25, 440g) provide a juicy burst of goodness. Shoppers can add the Vegan Mayo (99p) or Vegan Sriracha Mayonnaise – also available in a Wasabi flavour (£1.49), to finish off this meat-free marvel!
Aldi shoppers can get their hands on the Ultimate Plant Menu Burger in stores and via Click and Collect now.
-ENDS-
For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk
