Luxury seafood lovers are in luck this September as Loch Fyne’s products are set to hit the Aldi Scotland’s shelves as part of this year’s Scottish Food & Drink Fortnight.
The annual campaign, which runs from 4 until the 19 September, celebrates the very best produce that Scotland has to offer. In honour of the fortnight, Aldi is showcasing its largest ever Specialbuy range, giving customers the opportunity to enjoy a diverse range of products at everyday Aldi prices.
Included in this range are Loch Fyne’s True North range of Scottish Live Oysters (£3.99, 6 pack, on sale 2nd September) and Scottish Gin-Infused Smoked Salmon (£2.99, 100g, on sale 9th September). This is the first time that Loch Fyne’s True North products will be stocked in all 96 of Aldi’s Scottish stores, meaning customers can enjoy top of the range, fresh seafood at everyday Aldi prices.
The flavour of each True North oyster is unique to the environment in which it is grown. Some are salty to taste, deriving from their exposed Atlantic coast, while others may offer sweetness due to the higher volumes of fresh water. Every oyster is sustainably grown in an area with a low population density and no environmental pollution, and all feed entirely naturally on plankton, with no artificial input at any stage.
True North purify all their oysters at Loch Fyne, Argyll, in filtered and natural seawater. After a minimum of 42 hours, the oysters are hand selected, packed, and dispatched live for customers to enjoy the delicacy.
True North’s fresh Scottish salmon fillets are hand-cured with salt and sugar, and then infused with handcrafted small-batch Scottish Gin. The fillets are smoked over oak shavings from retired whisky casks, which results in a distinctive taste experience, with notes of juniper, black peppercorn, and citrus. Ready-to-eat, the fillets pair perfectly with a gin and tonic or a dry white wine.
With a key brand focus on provenance, quality and sustainability, True North falls perfectly in line with Aldi Scotland’s commitment to championing Scottish produce, with the retailer currently stocking over 450 Scottish products from 90 suppliers.
Beth Clark, Head of UK Sales for True North, said: “We are so excited to be featured in Aldi’s line-up for Scottish Food & Drink Fortnight. It is clear to see that Aldi is focused on provenance and supporting local, which is exactly what True North is all about. There is a synergy in our values, and it is great to see them support our farmers.
“Scotland is known for having some of the best seafood in the world, and this partnership with Aldi Scotland means that many more people will get the opportunity to taste our fresh, quality produce.”
Graham Nicolson, Group Buying Director, Aldi Scotland said: “Scottish Food & Drink Fortnight is one of the biggest dates in our calendar, allowing us to put the spotlight fully on our fantastic collection of Scottish producers.
Working in collaboration with True North to bring our customers the very best seafood Scotland has to offer at everyday low prices is something we are incredibly proud to have achieved.
This year, we are excited to bring our largest ever Specialbuy range of Scottish sourced produce, which will truly highlight the diversity, creativity and passion of our local suppliers.”
Aldi Scotland’s Scottish Food & Drink Fortnight range will be in stores from 2nd September 2021, adding 46 products to its shelves in celebration of Scotland’s natural larder. Aldi aims to reach 500 Scottish products within the next 2 years. You can find your nearest Aldi here.
Aldi is giving store colleagues in Aberdeen a pay increase for the second time this year, maintaining its position as the UK’s best-paying supermarket.
From September, all hourly paid colleagues at its Aberdeen stores will receive an increase of 40p an hour on their current hourly rate, taking Aldi’s minimum pay rates for Store Assistants to a sector-leading £10.50 an hour nationally and £11.95 for those inside the M25.
Aldi also remains the only supermarket to offer paid breaks, which for the average store colleague is now worth more than £830 a year.
The new rates far exceed the Living Wage Foundation’s recommended real living wage of £9.90 an hour nationally and £11.05 inside the M25.
Giles Hurley, Chief Executive Officer of Aldi UK and Ireland, said: “Our new rates of pay maintain Aldi’s position as the UK’s highest paying supermarket.
“This announcement recognises the amazing contribution our colleagues make in serving the local communities in Aberdeen. Their outstanding efforts have ensured that our customers continue to have access to fresh affordable food, every single day.”
Aldi is the UK’s fifth-largest supermarket and has more than 970 stores across Britain.
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About Aldi in Scotland
In 2021, Aldi invested £36 million in six new stores, opening its 100th Scottish store at Hermiston Gait in Edinburgh in November. Aldi recently unveiled plans to invest over £55 million from 2022-2023 as part of their ongoing commitment to Scotland, with a further nine stores planned to open.
£24 million will be invested in Scotland in 2022 with three new Scottish Aldi stores set to open. The new stores, including two in Aberdeen at Countesswells Road and Hareness Road, and one at Greendykes Road in Broxburn will create an additional 150 jobs. This will take the total number of staff employed by the retailer to nearly 3,500 by the end of 2022.
The retailer stocks some of the finest and best value locally sourced food and drink, with 25% of Aldi’s sales in Scotland generated by Scottish suppliers.
Established in 2009, the Scottish Buying Department has enabled Aldi to tap into Scotland’s vibrant agricultural and manufacturing base and build strong and long-standing relationships. Aldi currently works with over 90 local suppliers, stocking 450 Scottish products and is constantly looking to bring more of what Scotland’s vibrant food and drink industry has to offer its customers.
Aldi remains committed to its CSR programmes. The retailer’s Supermarket Sweep initiative will continue to offer support and funding to local foodbanks in 2022. The Scottish Sports Fund programme, which was launched in 2016 with hopes of making sport accessible across Scotland, will also continue. Through the fund, Aldi has donated £290,000 to over 500 local sports.
About Aldi UK:
Aldi is Britain’s fifth largest supermarket with over 960 stores and around 38,000 colleagues.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness.
Aldi makes the everyday amazing. But amazing doesn’t happen overnight so that’s why Aldi is making changes to be better every single day, to be Fairer, Greener and Healthier for customers, society and the environment.
That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:
Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards
-- Aldi Scotland champions local beer makers during its Summer Beer Festival with a line-up featuring Loch Lomond Brewery--
Aldi Scotland is celebrating its 27th Scottish Summer Beer Festival this July and is championing local independent brewers from across Scotland. This year, Dunbartonshire’s very own flagship brewer, Loch Lomond Brewery, is being featured as one of just twelve brands to make their way to the retailers' shelves this summer.
The brewer, established in Luss, near Loch Lomond, is launching two exclusive brews with the retailer this year; Cuban Heels Pale Ale (£1.79) which is a delicate sour beer with hints of strawberry and lime, and Slave to the Rhythm (£1.79), a hoppy beer with extra oats for a smooth creamy finish. Both beers will be hitting the shelves of 103 Aldi stores across Scotland from the 28 July.
Loch Lomond Brewery has a long-standing relationship with Aldi Scotland and has been supplying the stores with brews since 2013, and throughout the nine-year relationship has launched 14 exclusive beers with the discount retailer.
George Wotherspoon, Head of Sales and Development, Loch Lomond Brewery, said: “We are proud to represent Loch Lomond in this year’s Summer Beer Festival alongside a great selection of large and small brewers. Aldi Scotland has always played a significant role in our development as a small brewery, and to be able to launch an exclusive selection of beer at their stores is a fantastic opportunity.”
Aldi Scotland’s Summer Beer Festival has something to offer for everyone, from beer and ale drinks to those who prefer a non-alcoholic tipple too. In a step away from a standard lager, the selection of brewers featured at this year’s festival are also offering some more unusual choices, including; Cold Town Brew’s Peachy Summer Ale, Cold Town Brew’s Mango Sour, or Thistly Cross’ non-alcoholic Elderflower Cider.
Graham Nicolson, Group Buying Director, Aldi Scotland, said: “The Summer Beer Festival is one of Aldi Scotland’s biggest and most-loved annual events. The relationships we have developed with our Scottish brewers across the country mean we can give our customers the exclusive first taste of a fantastic range of locally brewed beers.”
The Aldi Scotland Summer Beer Festival further reinforces the retailer’s commitment to championing locally sourced produce and supporting local businesses. Aldi currently works with over 90 local suppliers, stocking 450 Scottish products and is constantly looking to bring more of Scotland’s vibrant food and drink industry to its customers.
Aldi is the UK’s Cheapest Supermarket 2021 according to Which? and offers outstanding deals on locally sourced, Scottish beer products, without scrimping on the quality.
Celebrating the 10th year of Scottish Beer Festivals, products will be available in store from 28th July. Visit aldi.co.uk/scottishbeerfestival to find out more. You can find your nearest Aldi here.