Following a Specialbuy sell-out in January, Millions Iron Brew Jelly Babies have returned to Aldi stores across Scotland as they go on sale as part of their everyday range.
Developed by Greenock-based confectionary producer, Golden Casket, the Millions Iron Brew Jelly Babies (99p, 200g) were originally launched as part of Aldi’s Next Top Product competition. The unique product brings Scotland’s best loved flavour to the market in an exciting new format.
The 2020 Aldi’s Next Top Product competition, which ran in partnership with Scotland Food & Drink, saw the supermarket launch a variety of new products in 2021 from eight local Scottish suppliers including Fife-based Growers Garden, Kilmarnock’s Nudie Snacks, and Arbroath drinks company, Bon Accord.
Sandra Fisher, Sales and Marketing Director, Golden Casket, said: “Aldi’s Next Top Product search has given our Millions Iron Brew Jelly Babies fantastic exposure and we’re so pleased how well they were received by customers. To sell out in less than a month after launching in January was just brilliant, and we are thrilled that the product has returned within Aldi’s everyday range and will again be available across all Aldi Scottish stores.”
Aldi currently works with over 90 Scottish suppliers, and after reaching their initial goal of stocking over 450 Scottish products by the end of 2020, the supermarket has now increased this target to stock over 500 locally sourced products in the next two years.
Graham Nicolson, Group Buying Director, Aldi Scotland, said: “The search for Aldi’s Next Top Product was an opportunity to uncover fresh talent and hidden gems in Scotland’s thriving food and drink sector. When we sampled the Millions Iron Brew Jelly Babies as part of the judging process, we all thought that they would prove a hit with customers, and I’m pleased that we can bring back the product for our customers to enjoy.”
Millions Iron Brew Jelly Babies will be available from all 96 Scottish stores from 22 March. You can find your nearest Aldi store here.
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