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EDINBURGH-BASED COLD TOWN BEER SECURES SCOTLAND-WIDE ALDI LISTING

The highly popular and award-winning craft beer to feature as part of Aldi’s 25th* Scottish Beer Festival 

Aldi Scotland has unveiled the line-up for its 25th Scottish Beer Festival, which will include Edinburgh-based Cold Town Beer for the first time.  

Crafted by the independent brewer in the suburb of Calton Hill, formerly known as Cauld Toon and the birthplace of Britain’s first brewery back in 1835, Cold Town Beer was established in 2018 to pay homage to Edinburgh’s renowned brewing roots. 

Just a few years later, the micro-brewery has signed its first major supermarket deal, which will see a selected number of products appear on shelves across all 98 of Aldi’s Scottish stores from 28 October, in line with the launch of its highly anticipated 25th Scottish Beer Festival.  

Cold Town Beer is known for its innovation and creative and adventurous flare, with the brewery experimenting with different flavour profiles to create distinctive products which appeal to all types of craft beer drinkers. It is this innovation which led to them picking up three awards at the Scottish Beer Awards 2021, including Excellence in Branding and Best Beer Bar for the renowned Cold Town House bar which sits beneath Edinburgh Castle.  

They will make their debut in Aldi Scotland with its Chocolate Cake Stout, Hopped Up Wheat Beer, Porn Star Martini and Pride As Helles products, all available from £1.49.  

Ed Evans, Head Brewer at Cold Town Beer, said: “The craft beer market has become increasingly competitive in recent years, and it is easy to get caught up trying to create the ‘hoppiest’ ‘freshest’ or ‘tastiest’ product. Cold Town Beer was launched purely with the intention of making a really good beer, that we love to create, and our customers love to enjoy.  

“We started out making beer for our bars, but there was so much demand that we realised we had something special that could have wider appeal. We love experimenting with different ingredients and flavours, and all our products are tried by our customers in the bars before they are offered to retailers.  

“Scots have been able to purchase our craft beer products in some limited convenience stores, but this has mostly been in the Edinburgh area. This deal with Aldi Scotland is huge for us, giving us national reach and a chance to bring our products to more people across the country. 

“Aldi Scotland has long been a champion of independent Scottish producers, and the support and guidance of the team has been indispensable as we embark on this next chapter in our journey. To feature as part of the 25th Scottish Beer Festival is a huge achievement for us, and something we are incredibly proud of.” 

Graham Nicolson, Group Buying Director, Aldi Scotland, commented, “There are some incredibly talented people working in the craft beer industry here in Scotland, and at Aldi Scotland our buying team remain focused on doing all they can to support and promote local suppliers. 

“Cold Town Beer are a wonderful example of the innovation, creativity and passion driving the Scottish craft beer industry, and we are glad that we can use our position as one of the UK’s largest supermarkets to give them a platform for growth.  

“The Beer Festival was launched with the intention of showcasing such suppliers and it is hard to believe we are now hosting our 25th Festival. Over the years it has gone from strength to strength and we have now worked with over 80 Scottish breweries across all of our Beer Festivals, which have generated sales of over £3 million for the Scottish brewing industry and we look forward to delivering more Scottish Craft Beer Festivals in the future.” 

Aldi’s 25th Scottish Beer Festival launches in stores across Scotland this Thursday (28th October). You can find your nearest Aldi here.   

For more information, please contact the Aldi Scotland Press Office on:
T: 0131 557 5252 or aldipr@bigpartnership.co.uk

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ALDI STORE COLLEAGUES IN ABERDEEN TO RECEIVE PAY RISE FROM SEPTEMBER 

5 August, 2022

Aldi is giving store colleagues in Aberdeen a pay increase for the second time this year, maintaining its position as the UK’s best-paying supermarket. 

From September, all hourly paid colleagues at its Aberdeen stores will receive an increase of 40p an hour on their current hourly rate, taking Aldi’s minimum pay rates for Store Assistants to a sector-leading £10.50 an hour nationally and £11.95 for those inside the M25. 

Aldi also remains the only supermarket to offer paid breaks, which for the average store colleague is now worth more than £830 a year. 

The new rates far exceed the Living Wage Foundation’s recommended real living wage of £9.90 an hour nationally and £11.05 inside the M25. 

Giles Hurley, Chief Executive Officer of Aldi UK and Ireland, said: “Our new rates of pay maintain Aldi’s position as the UK’s highest paying supermarket.  

“This announcement recognises the amazing contribution our colleagues make in serving the local communities in Aberdeen. Their outstanding efforts have ensured that our customers continue to have access to fresh affordable food, every single day.” 

Aldi is the UK’s fifth-largest supermarket and has more than 970 stores across Britain. 

  ENDS 

For any further information please contact aldipr@bigpartnership.co.uk.  

   

Jennifer Scott – Jennifer.scott@bigpartnership.co.uk - 07772 287 003  

Olivia Boyce-Phillips – olivia.boycephillips@bigpartnership.co.uk - 07710 096 390 

  

Aldi Scotland social channels:   

Instagram - @AldiScotland               

Facebook - @AldiScotland  

  

Notes to editors:  

  

About Aldi in Scotland  

   

In 2021, Aldi invested £36 million in six new stores, opening its 100th Scottish store at Hermiston Gait in Edinburgh in November. Aldi recently unveiled plans to invest over £55 million from 2022-2023 as part of their ongoing commitment to Scotland, with a further nine stores planned to open.   

   

£24 million will be invested in Scotland in 2022 with three new Scottish Aldi stores set to open. The new stores, including two in Aberdeen at Countesswells Road and Hareness Road, and one at Greendykes Road in Broxburn will create an additional 150 jobs. This will take the total number of staff employed by the retailer to nearly 3,500 by the end of 2022.   

   

The retailer stocks some of the finest and best value locally sourced food and drink, with 25% of Aldi’s sales in Scotland generated by Scottish suppliers.    

  

Established in 2009, the Scottish Buying Department has enabled Aldi to tap into Scotland’s vibrant agricultural and manufacturing base and build strong and long-standing relationships. Aldi currently works with over 90 local suppliers, stocking 450 Scottish products and is constantly looking to bring more of what Scotland’s vibrant food and drink industry has to offer its customers.  

   

Aldi remains committed to its CSR programmes. The retailer’s Supermarket Sweep initiative will continue to offer support and funding to local foodbanks in 2022. The Scottish Sports Fund programme, which was launched in 2016 with hopes of making sport accessible across Scotland, will also continue. Through the fund, Aldi has donated £290,000 to over 500 local sports.  

  

About Aldi UK:  

Aldi is Britain’s fifth largest supermarket with over 960 stores and around 38,000 colleagues.  

   

Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.  

   

The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.  

   

Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness.   

   

Aldi makes the everyday amazing. But amazing doesn’t happen overnight so that’s why Aldi is making changes to be better every single day, to be Fairer, Greener and Healthier for customers, society and the environment.   

   

That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.  

   

The company’s current achievements and initiatives include:  

  • Aldi has been named as the UK’s Cheapest Supermarket for 2021 by consumer champion, Which? and were also the only supermarket to receive Which? In Store Recommended Provider for February 2022.  
  • According to The Grocer magazine, Aldi is the UK’s lowest-priced supermarket. A basket of 33 everyday items at the Big 4 supermarkets is on average 19% more expensive than at Aldi (18/03/2022).   
  • Research released by Which? in May showed that for a basket of 22 essential items throughout April, Sainsbury’s was 15% more expensive than the same shop at Aldi. The same shop was also 16% more expensive at Tesco.   
  • Aldi has a ten-year partnership with Teenage Cancer Trust – Aldi recently achieved its fundraising milestone of £6m ahead of its five-year target, which will go towards helping the trust to reach out to every young person with cancer in the UK. Aldi has also now committed to extending the TCT partnership for a further five years with a commitment to donate an additional £5m over this period.  
  • Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £10.10 nationally and £11.55 within the M25.    
  • Aldi is the official supermarket partner of Team GB and ParalympicsGB ensuring every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, with two million 5-14-year-olds already learning about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to 2025, including the 2022 Winter Olympic games in Beijing and 2024 Summer Olympic games in Paris.  
  • Aldi has announced plans to increase the amount of food and drink it buys from British suppliers by £3.5bn a year by the end of 2025 as it continues its rapid expansion across the UK.  
  • Aldi works with Community engagement platform Neighbourly to help combat hunger’s devastating effects, as it continues to fight against child food poverty as no child should ever go hungry.   
  • Aldi is proud to accept Free School Meal vouchers in its stores for the purchase of food and groceries.   
  • Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice for seven consecutive years, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.  
  • Aldi was voted Britain’s Favourite Supermarket and Wine Retailer of the Year for the third consecutive time by readers of Good Housekeeping magazine, while its Specially Selected range was voted Favourite Premium Supermarket Range for the second year running.  

   

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards  

  

Scottish News

LOCH LOMOND BREWERY SELECTED AS ONE OF JUST TWELVE BRANDS TO REPRESENT SCOTLAND IN THIS YEAR’S ALDI BEER FESTIVAL  

28 July, 2022

-- Aldi Scotland champions local beer makers during its Summer Beer Festival with a line-up featuring Loch Lomond Brewery--  

Aldi Scotland is celebrating its 27th Scottish Summer Beer Festival this July and is championing local independent brewers from across Scotland. This year, Dunbartonshire’s very own flagship brewer, Loch Lomond Brewery, is being featured as one of just twelve brands to make their way to the retailers' shelves this summer.  

The brewer, established in Luss, near Loch Lomond, is launching two exclusive brews with the retailer this year; Cuban Heels Pale Ale (£1.79) which is a delicate sour beer with hints of strawberry and lime, and Slave to the Rhythm (£1.79), a hoppy beer with extra oats for a smooth creamy finish. Both beers will be hitting the shelves of 103 Aldi stores across Scotland from the 28 July.   

Loch Lomond Brewery has a long-standing relationship with Aldi Scotland and has been supplying the stores with brews since 2013, and throughout the nine-year relationship has launched 14 exclusive beers with the discount retailer.  

George Wotherspoon, Head of Sales and Development, Loch Lomond Brewery, said: “We are proud to represent Loch Lomond in this year’s Summer Beer Festival alongside a great selection of large and small brewers. Aldi Scotland has always played a significant role in our development as a small brewery, and to be able to launch an exclusive selection of beer at their stores is a fantastic opportunity.”  

Aldi Scotland’s Summer Beer Festival has something to offer for everyone, from beer and ale drinks to those who prefer a non-alcoholic tipple too. In a step away from a standard lager, the selection of brewers featured at this year’s festival are also offering some more unusual choices, including; Cold Town Brew’s Peachy Summer Ale, Cold Town Brew’s Mango Sour, or Thistly Cross’ non-alcoholic Elderflower Cider.  

Graham Nicolson, Group Buying Director, Aldi Scotland, said: “The Summer Beer Festival is one of Aldi Scotland’s biggest and most-loved annual events. The relationships we have developed with our Scottish brewers across the country mean we can give our customers the exclusive first taste of a fantastic range of locally brewed beers.” 

The Aldi Scotland Summer Beer Festival further reinforces the retailer’s commitment to championing locally sourced produce and supporting local businesses. Aldi currently works with over 90 local suppliers, stocking 450 Scottish products and is constantly looking to bring more of Scotland’s vibrant food and drink industry to its customers.  

Aldi is the UK’s Cheapest Supermarket 2021 according to Which? and offers outstanding deals on locally sourced, Scottish beer products, without scrimping on the quality.   

Celebrating the 10th year of Scottish Beer Festivals, products will be available in store from 28th July. Visit aldi.co.uk/scottishbeerfestival to find out more. You can find your nearest Aldi here

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