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FORGET PRICE-MATCH, IT IS ALL ABOUT YOUR PERFECT LOVE-MATCH WITH ALDI SCOTLAND THIS VALENTINE’S DAY

They say the way to a someone’s heart is through their stomach and this Valentine’s Day, Aldi Scotland has teamed up with an up-and-coming Scottish Agony Aunt to help its shoppers discover what their purchases say about their love life. 

The supermarket is encouraging shoppers to share a copy of their receipt or a list of their latest purchases via Aldi Scotland’s social channels for the chance to receive love and dating tips from Dear Ashleigh, based on what is in their shopping basket.  

Dear Ashleigh, a beautician from Glasgow, has been a trusted listening ear for her clients for over 10 years, but during lockdown decided to use this experience to offer love and life advice to her online followers looking for guidance on their relationships. 

Creating the perfect hybrid of Cilla Black’s ‘What’s your name, where’d you come from’, and Gillian McKeith’s ‘You are what you eat’, Aldi and Ashleigh will be playing cupid in the run up to Valentine’s Day to find what shopper’s eating and drinking habits suggest about their romantic side and to offer tips on what to look for when searching for their soul mate. 

Ashleigh, online Agony Aunt, commented: “In my experience, people tell you the most about themselves subconsciously, and more often than not, it’s the small things that they themselves haven’t noticed which reveals the most. 

“I’m looking forward to helping Aldi shoppers find out a bit more about themselves and where they should be looking for love.” 

Graham Nicolson, Group Buying Director, Aldi Scotland, said: “We have such a varied range of products from local suppliers in our Scottish stores that often the combination of items picked up can say a lot about shopper’s likes and dislikes. 

“So, to mark this Valentine’s Day we thought it would be fun to work with Ashleigh to get her opinion on what a shopping list reveals about our shopper’s love lives and offer some sage advice for our single shoppers looking for love.” 

Shoppers can add romance to any menu this Valentine’s Day with Aldi Scotland’s Valentine’s Specialbuy range available from 10th February, including Love Heart Lorne sausage (£1.09, 150g), Loch Fyne Oysters (£3.99, 360g) and Loch Fyne Scottish Live Mussels (£2.99, 1kg). Customers can also pick up some award-winning gins including Eidyn Premium Scottish Gin (£19.99, 70cl). 

Ashleigh will be sharing her analysis of Aldi Scotland receipts on social media on Valentine’s Day – share your latest purchases with Aldi Scotland via Facebook or Instagram for a chance of personalised dating tips from Ashleigh. 

For more information, please contact the Aldi Scotland Press Office on:
T: 0131 557 5252 or aldipr@bigpartnership.co.uk