Low calorie Gen!us Craft Lager to feature as part of Aldi’s summer Scottish Beer Festival
Aldi has revealed the line-up for its summer Scottish Beer Festival, which will showcase 30 unique craft beers from 14 of the best breweries across Scotland.
Kicking off in-store on Thursday (29th July), the festival will take place in all 96 Aldi stores in Scotland with prices starting at just £1.49.
Genius Brewing’s light craft lager will feature in this summer’s line-up, which includes everything from saisons and IPAs to ginger beers and stouts in deals worth over £86,000 to the breweries involved. After their appearance on Dragons’ Den, this is Genius Brewing’s first Scotland-wide listing with a major national retailer.
Founded in Glasgow in 2018 by Jason Clarke and Charlie Craig, Genius Brewing is on a mission to make healthier drinking a pleasure, not a compromise. Its award-winning* Gen!us Craft Lager is brewed with the finest pilsner malts and three hop varieties: Styrian Golding, Galaxy, and Ella. The result is a refreshing light craft lager with a smooth, citrus finish.
The Gen!us ethos is all about #SmartDrinking, helping consumers make well-informed healthier choices. One 330ml can of Gen!us is 79 calories per can – fewer calories than the average apple – and at 3% ABV, is exactly 1 unit of alcohol. The distinctive gold cans also feature vegan accreditation, industry-leading calorie and units labelling on the front, and full food-standard nutrition information on the back.
As Official Fundraising Partners, Genius Brewing donates 5p from every can of Gen!us to the My Name’5 Doddie Foundation to help tackle Motor Neurone Disease.
Jason Clarke, Creative Director, Genius Brewing, said: “It’s fantastic to have Gen!us feature in Aldi’s summer Scottish Beer Festival. Back in 2018, we set out to create a new style of light craft lager, combining craft flavour with less alcohol and low calories. Fast forward four years, with the healthier drinking trend now huge, we’re excited to be partnering with Aldi to introduce our low-calorie craft lager to customers right across Scotland.”
Graham Nicolson, Group Buying Director, Aldi Scotland, commented: “Our summer Scottish Beer Festival has launched at exactly the right time, giving Scots the chance to sip on cold, refreshing beer whatever the weather.
We’re thrilled to be working with Genius Brewing and to offer our customers the chance to try their low-calorie, lower ABV Gen!us Craft Lager. The team at Genius are the pioneers of the healthier drinking trend and we can’t wait to see what our customers think of their refreshingly light craft lager.
We are committed to supporting the Scottish craft beer industry and are exceptionally proud of the relationships we have established with local breweries. As we look to the future, we will remain committed to our suppliers and will continue to grow our partnerships.”
Aldi has also created a fun quiz to help customers find the best Scottish craft beer in the festival to suit their personality.
Aldi’s ‘Which Brew Are You’ asks people a few simple questions to identify their personality type. The quiz then breaks down four personas, from the ‘Hipster’ to the ‘Strong, Mysterious Soul,’ ‘The Cool Character’ and the ‘Adventure Seeker,’ and pairs each with a selection of top quality Scottish craft beers, chosen by Aldi experts, to suit the tastes of the individual.
Aldi’s summer Scottish Beer Festival launches in stores across Scotland this Thursday (29th July). You can find your nearest Aldi here.
Aldi is giving store colleagues in Aberdeen a pay increase for the second time this year, maintaining its position as the UK’s best-paying supermarket.
From September, all hourly paid colleagues at its Aberdeen stores will receive an increase of 40p an hour on their current hourly rate, taking Aldi’s minimum pay rates for Store Assistants to a sector-leading £10.50 an hour nationally and £11.95 for those inside the M25.
Aldi also remains the only supermarket to offer paid breaks, which for the average store colleague is now worth more than £830 a year.
The new rates far exceed the Living Wage Foundation’s recommended real living wage of £9.90 an hour nationally and £11.05 inside the M25.
Giles Hurley, Chief Executive Officer of Aldi UK and Ireland, said: “Our new rates of pay maintain Aldi’s position as the UK’s highest paying supermarket.
“This announcement recognises the amazing contribution our colleagues make in serving the local communities in Aberdeen. Their outstanding efforts have ensured that our customers continue to have access to fresh affordable food, every single day.”
Aldi is the UK’s fifth-largest supermarket and has more than 970 stores across Britain.
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About Aldi in Scotland
In 2021, Aldi invested £36 million in six new stores, opening its 100th Scottish store at Hermiston Gait in Edinburgh in November. Aldi recently unveiled plans to invest over £55 million from 2022-2023 as part of their ongoing commitment to Scotland, with a further nine stores planned to open.
£24 million will be invested in Scotland in 2022 with three new Scottish Aldi stores set to open. The new stores, including two in Aberdeen at Countesswells Road and Hareness Road, and one at Greendykes Road in Broxburn will create an additional 150 jobs. This will take the total number of staff employed by the retailer to nearly 3,500 by the end of 2022.
The retailer stocks some of the finest and best value locally sourced food and drink, with 25% of Aldi’s sales in Scotland generated by Scottish suppliers.
Established in 2009, the Scottish Buying Department has enabled Aldi to tap into Scotland’s vibrant agricultural and manufacturing base and build strong and long-standing relationships. Aldi currently works with over 90 local suppliers, stocking 450 Scottish products and is constantly looking to bring more of what Scotland’s vibrant food and drink industry has to offer its customers.
Aldi remains committed to its CSR programmes. The retailer’s Supermarket Sweep initiative will continue to offer support and funding to local foodbanks in 2022. The Scottish Sports Fund programme, which was launched in 2016 with hopes of making sport accessible across Scotland, will also continue. Through the fund, Aldi has donated £290,000 to over 500 local sports.
About Aldi UK:
Aldi is Britain’s fifth largest supermarket with over 960 stores and around 38,000 colleagues.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness.
Aldi makes the everyday amazing. But amazing doesn’t happen overnight so that’s why Aldi is making changes to be better every single day, to be Fairer, Greener and Healthier for customers, society and the environment.
That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:
Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards
-- Aldi Scotland champions local beer makers during its Summer Beer Festival with a line-up featuring Loch Lomond Brewery--
Aldi Scotland is celebrating its 27th Scottish Summer Beer Festival this July and is championing local independent brewers from across Scotland. This year, Dunbartonshire’s very own flagship brewer, Loch Lomond Brewery, is being featured as one of just twelve brands to make their way to the retailers' shelves this summer.
The brewer, established in Luss, near Loch Lomond, is launching two exclusive brews with the retailer this year; Cuban Heels Pale Ale (£1.79) which is a delicate sour beer with hints of strawberry and lime, and Slave to the Rhythm (£1.79), a hoppy beer with extra oats for a smooth creamy finish. Both beers will be hitting the shelves of 103 Aldi stores across Scotland from the 28 July.
Loch Lomond Brewery has a long-standing relationship with Aldi Scotland and has been supplying the stores with brews since 2013, and throughout the nine-year relationship has launched 14 exclusive beers with the discount retailer.
George Wotherspoon, Head of Sales and Development, Loch Lomond Brewery, said: “We are proud to represent Loch Lomond in this year’s Summer Beer Festival alongside a great selection of large and small brewers. Aldi Scotland has always played a significant role in our development as a small brewery, and to be able to launch an exclusive selection of beer at their stores is a fantastic opportunity.”
Aldi Scotland’s Summer Beer Festival has something to offer for everyone, from beer and ale drinks to those who prefer a non-alcoholic tipple too. In a step away from a standard lager, the selection of brewers featured at this year’s festival are also offering some more unusual choices, including; Cold Town Brew’s Peachy Summer Ale, Cold Town Brew’s Mango Sour, or Thistly Cross’ non-alcoholic Elderflower Cider.
Graham Nicolson, Group Buying Director, Aldi Scotland, said: “The Summer Beer Festival is one of Aldi Scotland’s biggest and most-loved annual events. The relationships we have developed with our Scottish brewers across the country mean we can give our customers the exclusive first taste of a fantastic range of locally brewed beers.”
The Aldi Scotland Summer Beer Festival further reinforces the retailer’s commitment to championing locally sourced produce and supporting local businesses. Aldi currently works with over 90 local suppliers, stocking 450 Scottish products and is constantly looking to bring more of Scotland’s vibrant food and drink industry to its customers.
Aldi is the UK’s Cheapest Supermarket 2021 according to Which? and offers outstanding deals on locally sourced, Scottish beer products, without scrimping on the quality.
Celebrating the 10th year of Scottish Beer Festivals, products will be available in store from 28th July. Visit aldi.co.uk/scottishbeerfestival to find out more. You can find your nearest Aldi here.