Fife Business Reveals Big Ambitions to Overtake Sales of Italian Buffalo Mozzarella
Scotland’s only producer of Buffalo Mozzarella is targeting significant growth in sales in a bid to outperform the original Italian product as it reveals its first supermarket listing.
The Buffalo Farm, Fife, has secured placement across all of Aldi Scotland’s 102 stores, for its innovative product which offers a locally produced alternative to the hugely popular Italian cheese.
The business began producing its Buffalo Mozzarella less than a year ago, following a huge crowdfunding effort which saw the supplier raise over £800,000 to bring to the product to market. Since then, the product and its producers have gone on to win multiple awards, the most recent accolade awarded to The Buffalo Farm at The Scottish Retail Food & Drink Awards where they won Gold in the Large Producer category.
Following the deal with Aldi Scotland, which will see the product join the retailer’s Specially Selected range, The Buffalo Farm expect to triple its production of Scotland’s only mozzarella over the next two years and anticipates sales to the popular value retailer will account for as much as 50% of its total revenue.
Made from the milk of grass-fed water buffalo, which were selected from the best herds across Europe, Scottish Buffalo Mozzarella is sumptuously creamy, full of flavour and has a wonderfully soft texture.
Founder of The Buffalo Farm Steve Mitchell, who has appeared on the likes of BBC’s Farming Life and Gordon Ramsay’s The F Word believes that the Scottish-made cheese can outperform the Italian product, as it has done in Ireland, where locally produced mozzarella is now the most popular choice.
He said: “The Italians are the original creators of Buffalo Mozzarella, and there is no denying the exceptional quality and popularity of their products. While there are of course similarities between the two, there are differences in the taste and texture.
“Scotland is renowned globally for its quality of grass and natural larder. Our buffalo feed on this grass all day long, giving their milk a distinctive flavour and freshness.
“Ever since I purchased my first buffalo, I have dreamed of becoming Scotland’s first producer of Buffalo Mozzarella. My journey hasn’t been without challenge, but to be able to raise £800,000 for its development demonstrates widespread belief in this product. There is clearly an appetite for it, and we have seen in Ireland that the fresher, locally produced cheese is now the preferred choice.
“Aldi Scotland is a central part of our story. Without its support, my vision wouldn’t now be a reality, and we are hugely grateful for the guidance its team has provided to help us bring our product to the people of Scotland.”
Graham Nicolson, Group Buying Director, Aldi Scotland said: “Scotland has some of the most dynamic food and drink producers anywhere in the world, and The Buffalo Farm is a great example of the exceptional innovation we are seeing here in this country.
“Steve and his team have taken a hugely popular product, which has been around for generations, and found a way to make it Scottish, providing a fresher alternative, that is full of flavour.
“We are excited to be on this journey with them, and to be the first supermarket in the world to offer Scottish Buffalo Mozzarella to shoppers.”
The Buffalo Farm has Scotland’s largest herd of Water Buffalo, with over 500 buffalo freely roaming the hills at Clentrie Farm.
Specially Selected Scottish Buffalo Mozzarella is now available at all 102 Aldi Scotland stores for only £1.69. You can find your nearest Aldi here.
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