Aldi launches summer Scottish Beer Festival and helps customers find their perfect craft tipple
Aldi has launched its summer Scottish Beer Festival with a fun quiz, designed to help customers find the best Scottish craft beer to suit their personality.
Aldi’s ‘Which Brew Are You’ asks people a few simple questions to identify their personality type. The quiz then breaks down four personas, from the ‘Hipster’ to the ‘Strong, Mysterious Soul,’ ‘The Cool Character’ and the ‘Adventure Seeker,’ and pairs each with a selection of top quality Scottish craft beers, chosen by Aldi experts, to suit the tastes of the individual.
Aldi’s summer Scottish Beer Festival launches on Thursday 29th July across all 96 stores in Scotland and will showcase 30 unique craft beers from 14 of the best local craft breweries, with prices starting at just £1.49.
From fruity IPAs to crisp Lagers and hoppy Pale Ales, there is something to suit every palate. For Aldi’s ‘Cool Character’ a simple Lager or Pilsner would be the go to brew, such as Bellfield’s Bhoemian Pilsner or Genius Brewing’s Gen!us Craft Lager.
For the ‘Hipster’, Aldi suggests Barney’s Beer’s Cranberry Margarita or Hidden Lane Brewery’s RS Raspberry Saison. Meanwhile, for the ‘Adventure Seeker’ there is nothing quite like a Scottish crafted IPA or Pale Ale to round off the day, and customers can choose from a range of brews including Stewart Brewing’s Island Getaway, Loch Lomond Brewery’s Too Orangey For Crows, or Six° North’s Slipstream IPA.
Finally, Aldi’s ‘Strong, Mysterious Soul’ can choose from a range of stouts and ginger beers, including Loch Lomond Brewery’s Mocha Doodle DHU and Glasgow Beer Works Jaggery Imperial Stout.
Graham Nicolson, Group Buying Director, Aldi Scotland said: “Our summer Scottish Beer Festival has launched at exactly the right time, giving Scots the chance to sip on cold, refreshing beer during a rare spell of good weather. To mark this, we wanted to do something a bit different, and have created a fun quiz which helps people explore the range and find the right craft beer for them.
We are all naturally drawn to the products we are most familiar with, and while it might not be an exact science, our ‘Which Brew Are You’ quiz will allow customers to discover new tastes and flavour profiles. Every beer we have in stock is of an exceptionally high quality and is sourced locally from top breweries, so no matter your choice, you won’t be disappointed.
We are committed to supporting the Scottish craft beer industry and are exceptionally proud of the relationships we have established with local breweries. As we look to the future, we will remain committed to our suppliers and will continue to grow our partnerships.”
Aldi’s summer Scottish Beer Festival launches in stores across Scotland this Thursday (29th July).You can find your nearest Aldi here.
Aldi is giving store colleagues in Aberdeen a pay increase for the second time this year, maintaining its position as the UK’s best-paying supermarket.
From September, all hourly paid colleagues at its Aberdeen stores will receive an increase of 40p an hour on their current hourly rate, taking Aldi’s minimum pay rates for Store Assistants to a sector-leading £10.50 an hour nationally and £11.95 for those inside the M25.
Aldi also remains the only supermarket to offer paid breaks, which for the average store colleague is now worth more than £830 a year.
The new rates far exceed the Living Wage Foundation’s recommended real living wage of £9.90 an hour nationally and £11.05 inside the M25.
Giles Hurley, Chief Executive Officer of Aldi UK and Ireland, said: “Our new rates of pay maintain Aldi’s position as the UK’s highest paying supermarket.
“This announcement recognises the amazing contribution our colleagues make in serving the local communities in Aberdeen. Their outstanding efforts have ensured that our customers continue to have access to fresh affordable food, every single day.”
Aldi is the UK’s fifth-largest supermarket and has more than 970 stores across Britain.
For any further information please contact firstname.lastname@example.org.
Jennifer Scott – Jennifer.email@example.com - 07772 287 003
Olivia Boyce-Phillips – firstname.lastname@example.org - 07710 096 390
Aldi Scotland social channels:
Instagram - @AldiScotland
Facebook - @AldiScotland
Notes to editors:
About Aldi in Scotland
In 2021, Aldi invested £36 million in six new stores, opening its 100th Scottish store at Hermiston Gait in Edinburgh in November. Aldi recently unveiled plans to invest over £55 million from 2022-2023 as part of their ongoing commitment to Scotland, with a further nine stores planned to open.
£24 million will be invested in Scotland in 2022 with three new Scottish Aldi stores set to open. The new stores, including two in Aberdeen at Countesswells Road and Hareness Road, and one at Greendykes Road in Broxburn will create an additional 150 jobs. This will take the total number of staff employed by the retailer to nearly 3,500 by the end of 2022.
The retailer stocks some of the finest and best value locally sourced food and drink, with 25% of Aldi’s sales in Scotland generated by Scottish suppliers.
Established in 2009, the Scottish Buying Department has enabled Aldi to tap into Scotland’s vibrant agricultural and manufacturing base and build strong and long-standing relationships. Aldi currently works with over 90 local suppliers, stocking 450 Scottish products and is constantly looking to bring more of what Scotland’s vibrant food and drink industry has to offer its customers.
Aldi remains committed to its CSR programmes. The retailer’s Supermarket Sweep initiative will continue to offer support and funding to local foodbanks in 2022. The Scottish Sports Fund programme, which was launched in 2016 with hopes of making sport accessible across Scotland, will also continue. Through the fund, Aldi has donated £290,000 to over 500 local sports.
About Aldi UK:
Aldi is Britain’s fifth largest supermarket with over 960 stores and around 38,000 colleagues.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness.
Aldi makes the everyday amazing. But amazing doesn’t happen overnight so that’s why Aldi is making changes to be better every single day, to be Fairer, Greener and Healthier for customers, society and the environment.
That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:
Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards
-- Aldi Scotland champions local beer makers during its Summer Beer Festival with a line-up featuring Loch Lomond Brewery--
Aldi Scotland is celebrating its 27th Scottish Summer Beer Festival this July and is championing local independent brewers from across Scotland. This year, Dunbartonshire’s very own flagship brewer, Loch Lomond Brewery, is being featured as one of just twelve brands to make their way to the retailers' shelves this summer.
The brewer, established in Luss, near Loch Lomond, is launching two exclusive brews with the retailer this year; Cuban Heels Pale Ale (£1.79) which is a delicate sour beer with hints of strawberry and lime, and Slave to the Rhythm (£1.79), a hoppy beer with extra oats for a smooth creamy finish. Both beers will be hitting the shelves of 103 Aldi stores across Scotland from the 28 July.
Loch Lomond Brewery has a long-standing relationship with Aldi Scotland and has been supplying the stores with brews since 2013, and throughout the nine-year relationship has launched 14 exclusive beers with the discount retailer.
George Wotherspoon, Head of Sales and Development, Loch Lomond Brewery, said: “We are proud to represent Loch Lomond in this year’s Summer Beer Festival alongside a great selection of large and small brewers. Aldi Scotland has always played a significant role in our development as a small brewery, and to be able to launch an exclusive selection of beer at their stores is a fantastic opportunity.”
Aldi Scotland’s Summer Beer Festival has something to offer for everyone, from beer and ale drinks to those who prefer a non-alcoholic tipple too. In a step away from a standard lager, the selection of brewers featured at this year’s festival are also offering some more unusual choices, including; Cold Town Brew’s Peachy Summer Ale, Cold Town Brew’s Mango Sour, or Thistly Cross’ non-alcoholic Elderflower Cider.
Graham Nicolson, Group Buying Director, Aldi Scotland, said: “The Summer Beer Festival is one of Aldi Scotland’s biggest and most-loved annual events. The relationships we have developed with our Scottish brewers across the country mean we can give our customers the exclusive first taste of a fantastic range of locally brewed beers.”
The Aldi Scotland Summer Beer Festival further reinforces the retailer’s commitment to championing locally sourced produce and supporting local businesses. Aldi currently works with over 90 local suppliers, stocking 450 Scottish products and is constantly looking to bring more of Scotland’s vibrant food and drink industry to its customers.
Aldi is the UK’s Cheapest Supermarket 2021 according to Which? and offers outstanding deals on locally sourced, Scottish beer products, without scrimping on the quality.
Celebrating the 10th year of Scottish Beer Festivals, products will be available in store from 28th July. Visit aldi.co.uk/scottishbeerfestival to find out more. You can find your nearest Aldi here.