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ALDI BEATS WAITROSE TO BE NAMED ‘SUPERMARKET OF THE YEAR’ FOR WINE – VOTED FOR BY UK SHOPPERS

11 March, 2025

  • Thousands of Brits voted for Aldi in the People’s Choice Drinks Awards – results of which were announced in a ceremony held last night in Manchester
  • As a result of value, quality, and innovation, the nation’s cheapest supermarket[1] beat rivals Waitrose and Co-op

Aldi has been named ‘Supermarket of the Year’ for wine at this year’s People’s Choice Drink Awards; the only national awards judged by consumers.

After having received the greatest number of public votes, Aldi topped the charts, beating competitors such as Waitrose and Co-op. Aldi’s Pierre Jaurant Côtes De Gascogne (£5.49) – part of the recently launched Spring Summer range, was also recognised within the ‘Mindful Drinking: Light and Easy’ category, taking home a Silver.

This success has been fuelled by its customer-centric approach; Aldi’s responsiveness to consumer trends has been exemplified in its ‘under-the-radar’ wines, developed in direct response to shopper demand[1].

Alongside this, the supermarket’s ‘Wine of the Week’ offers have proved hugely popular, with discounted bottles flying off the shelf at a rate of 32 every minute[2].  

Beyond taste, Aldi has championed sustainability with pioneering solutions like paper and rPET bottles, proving quality and environmental responsibility go hand-in-hand.

And through initiatives like Aldi Wine Club, the supermarket has empowered its shoppers to directly influence its range, ensuring a truly resonant selection.

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “We’re thrilled to receive this award for our wine range, showcasing our commitment to offering exceptional value without sacrificing quality. Thank you to our customers for recognising our dedication.”

Aldi’s range of award-winning wine is available in stores nationwide now. 

-Ends- 

[1] Which.co.uk

[2] TheMorningAdvertiser.co.uk

[3] 9 million bottles sold in 2024 via ‘Wine of the Week’ promotions

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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THE £800 POSTCODE PENALTY: ALDI REVEALS OVER 200 TOWNS ARE PAYING HUNDREDS MORE FOR GROCERIES

16 January, 2026

Families in over 200 UK towns are paying up to £2,437 more per year on their grocery shopping simply because they lack access to a discount supermarket, new analysis from Aldi reveals today.

The research identifies a significant "discounter gap" across Britain, with communities from Stonehaven in Scotland to Totnes in the South West missing out on the savings that shoppers with access to Aldi enjoy.

The analysis shows that households without access to Aldi - which has been named the UK's Cheapest Supermarket by consumer champion Which? for the past five years - pay £826 more on average, rising to £2,437 in areas dominated by the highest-priced supermarkets. These figures are based on the average monthly cost difference between Aldi and either the average major UK supermarkets, or the most expensive UK supermarket, using the prices of a typical 68-item shopping basket tracked by Which?*.

The UK’s fourth-largest supermarket has mapped 220 locations across the UK where shoppers are facing a growing ‘postcode penalty’, with many paying significantly more for groceries because they lack access to a discount supermarket. These locations span every region of the country, including 35 towns in the South East, 30 in the East of England and 25 in Scotland.

Jonathan Neale, Managing Director of National Real Estate at Aldi UK, said: “No one should pay more for their weekly shop simply because of where they live. We believe every household should have access to high-quality, affordable food.

“With household budgets under intense pressure, local access to a discounter isn't just convenient – it can save families hundreds of pounds a year. These findings show that expanding access to Aldi is one of the simplest ways to reduce the cost of living for many.”

Aldi has invested £650 million across Britain through its store opening and refurbishment programme in 2025, with each new site creating around 40 jobs.

The discounter also recently announced it would be doubling down on its investment in Britain with a £1.6 billion commitment over the next two years, opening 40 stores each year as it moves towards its ambition to have 1,500 UK stores.

ENDS

*Savings were calculated using the latest findings from the Which? cheapest supermarket survey (December), which found a typical weekly shop of 68 items cost an average of £15.89 more than at Aldi at the average Big Four supermarket, and £46.86 more at the most expensive supermarket, Waitrose. Over 52 weeks, these savings would amount to £826.15 and £2,436.72 respectively.

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ALDI STORE COLLEAGUES TO GET ANOTHER PAY RISE AS SUPERMARKET EXTENDS MARKET-LEADING PAY RATES

13 January, 2026
  • Starting pay for Store Assistants will increase to £13.35 per hour nationally, and £14.71 inside the M25, from Sunday 1st March 2026
  • Rates increase to £14.30 per hour, and £15.03 within the M25, based on length of service
  • Aldi is also enhancing maternity pay, extending full pay to 26 weeks
  • Pay and benefits review represents a £36m investment in 2026 alone

Thousands of Aldi colleagues are set to receive market-leading rates of pay as part of a £36 million investment in pay and benefits by the UK's fourth-largest supermarket.

From Sunday 1st March 2026, starting pay for Store Assistants will rise to £13.35 per hour nationally, and £14.71 per hour within the M25, rising to £14.30 per hour and £15.03 within the M25 based on length of service.

Aldi is also increasing pay rates for Store Apprentices to £12.02 per hour outside the M25, and to £13.22 per hour inside the M25. These rates are significantly higher than the minimum wage for a first-year apprentice.

Giles Hurley, Chief Executive Officer of Aldi UK and Ireland, said: "Our colleagues are at the heart of everything we do. Their hard work and dedication is what allows us to offer customers the quality, value and service they expect from Aldi. That’s why we're making such a significant investment in our promise to never be beaten on pay for our colleagues."

All Aldi colleagues will see their pay rise over the coming months, as well as receiving enhanced family-friendly benefits, with maternity pay extended to 26 weeks at full pay.

Aldi also remains the only supermarket to offer paid breaks to all its store colleagues – a benefit worth up to £1,470 a year to store colleagues.

Those interested in a career with Aldi can visit www.aldirecruitment.co.uk  for more information.

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