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ALDI BEATS WAITROSE TO BE NAMED ‘SUPERMARKET OF THE YEAR’ FOR WINE – VOTED FOR BY UK SHOPPERS

11 March, 2025

• Thousands of Brits voted for Aldi in the People’s Choice Drinks Awards – results of which were announced in a ceremony held last night in Manchester
• As a result of value, quality, and innovation, the nation’s cheapest supermarket[1] beat rivals Waitrose and Co-op

Aldi has been named ‘Supermarket of the Year’ for wine at this year’s People’s Choice Drink Awards; the only national awards judged by consumers.

After having received the greatest number of public votes, Aldi topped the charts, beating competitors such as Waitrose and Co-op. Aldi’s Pierre Jaurant Côtes De Gascogne (£5.49) – part of the recently launched Spring Summer range, was also recognised within the ‘Mindful Drinking: Light and Easy’ category, taking home a Silver.

This success has been fuelled by its customer-centric approach; Aldi’s responsiveness to consumer trends has been exemplified in its ‘under-the-radar’ wines, developed in direct response to shopper demand[1].

Alongside this, the supermarket’s ‘Wine of the Week’ offers have proved hugely popular, with discounted bottles flying off the shelf at a rate of 32 every minute[2].  

Beyond taste, Aldi has championed sustainability with pioneering solutions like paper and rPET bottles, proving quality and environmental responsibility go hand-in-hand.

And through initiatives like Aldi Wine Club, the supermarket has empowered its shoppers to directly influence its range, ensuring a truly resonant selection.

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “We’re thrilled to receive this award for our wine range, showcasing our commitment to offering exceptional value without sacrificing quality. Thank you to our customers for recognising our dedication.”

Aldi’s range of award-winning wine is available in stores nationwide now. 

-Ends- 

[1] Which.co.uk

[2] TheMorningAdvertiser.co.uk

[3] 9 million bottles sold in 2024 via ‘Wine of the Week’ promotions