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ALDI IS THE GOLDEN BRAND FOR NEW PARENTS

5 April, 2024

Supermarket collects a total of 17 MadeForMums award wins

Aldi receives FIVE Gold medals for nappies and bathtime products

Aldi’s winning baby and toddler range starts from just 85p

Parents have their work cut out when it comes to getting little ones ready for bed, so anything that makes night-time routines a little easier for them is a huge win. Aldi is also no stranger to huge wins, as the supermarket has just brought home 17 wins, including five gold medals at the 2024 MadeForMums awards, which is the UK’s biggest parenting reviews site.

Aldi’s Mamia Bedtime Bath, already a hit on social media, is said to help ‘soothe’ little ones before they turn in for the night. It cleaned up at the MadeForMums Awards 2024 when the 85p must-have took home a Gold medal. Aldi Mamia Baby Shampoo also came out head and shoulders above the competition, scooping another Gold for the supermarket.

Aldi wrapped things up with a further three Gold wins for its nappies, including Best Newborn Nappy and Best Toddler Nappy as tested and voted for by a nationwide Parenting Panel. Aldi Mamia remains the largest own-label nappy/pants brand in Great Britain, as over 1 in 5 nappies and pants sold are Mamia*.

CategoryWinnerTitle
Best Newborn NappyMamia Newborn Size 1 NappyGold
Best Toddler NappyMamia Ultra- Fit Size 5 NappyGold
Best Toddler NappyMamia Ultra- Fit Size 6+ NappyGold
Best Baby and Child Bath and Body WashMamia Bedtime BathGold
Best Baby & Child Shampoo/Hair Care ProductMamia Baby ShampooGold

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “At Aldi, we strive to provide our customers with top quality products at every day, affordable prices and our award-winning Mamia brand is no different. These wins demonstrate that our Mamia brand is loved and trusted by real parents, and we’re thrilled to be adding it to our growing list of accolades!”

-ENDS-

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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ALDI SETS NEW PAY BENCHMARK AS UK’S HIGHEST-PAYING SUPERMARKET

26 February, 2026

Discounter increases starting rates to £13.50 nationally and £14.88 in London –surpassing all competitors

  • Aldi strengthens its position as UK's best-paying supermarket with sector-leading rates from 1st April
  • Entry-level pay rises to £13.50 nationally and £14.88 inside the M25
  • Rates increase to £14.47 nationally and £15.20 in London with length of service
  • These pay increases form part of a £42 million investment in colleague pay this year
  • Aldi remains only major supermarket offering all colleagues paid breaks – worth approximately £1,500 annually

Aldi has strengthened its position as the UK's highest-paying supermarket, announcing pay rates that set a new benchmark for the grocery sector.

From 1st April 2026, Store Assistants will earn £13.50 per hour nationally and £14.88 inside the M25. These rates rise to £14.47 and £15.20 respectively based on length of service.

The increase will benefit over 28,000 hourly-paid store colleagues and represents the second pay rise for Aldi teams this year, following January's announcement of enhanced rates and extended maternity pay to 26 weeks at full pay.

Combined, these moves represent a £42 million investment in colleague pay in 2026 alone, cementing Aldi's commitment to being the sector's pay leader.

The supermarket’s new rates exceed those of all other competitors.

Aldi is also the only major supermarket to offer paid breaks to all colleagues – a benefit worth approximately £1,500 per year to the average store colleague and demonstrating Aldi's comprehensive approach to valuing its teams.

Giles Hurley, Chief Executive Officer of Aldi UK and Ireland, said: "Our colleagues work incredibly hard to deliver exceptional value for our customers, and we're rewarding that dedication with the highest pay in the sector.

“We’ve invested over £42 million in colleague pay this year because we know that every single member of Team Aldi is fundamental to our success and deserve nothing less.”

Aldi employs more than 45,000 colleagues across the UK and continues to expand rapidly, with plans to open 40 new stores in 2026 as part of a £370 million investment programme. The supermarket is investing an additional £300 million in upgrading and extending existing stores, reinforcing its position as one of Britain's fastest-growing food retailers.

ENDS

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