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ALDI IS THE GOLDEN BRAND FOR NEW PARENTS

5 April, 2024

Supermarket collects a total of 17 MadeForMums award wins

Aldi receives FIVE Gold medals for nappies and bathtime products

Aldi’s winning baby and toddler range starts from just 85p

Parents have their work cut out when it comes to getting little ones ready for bed, so anything that makes night-time routines a little easier for them is a huge win. Aldi is also no stranger to huge wins, as the supermarket has just brought home 17 wins, including five gold medals at the 2024 MadeForMums awards, which is the UK’s biggest parenting reviews site.

Aldi’s Mamia Bedtime Bath, already a hit on social media, is said to help ‘soothe’ little ones before they turn in for the night. It cleaned up at the MadeForMums Awards 2024 when the 85p must-have took home a Gold medal. Aldi Mamia Baby Shampoo also came out head and shoulders above the competition, scooping another Gold for the supermarket.

Aldi wrapped things up with a further three Gold wins for its nappies, including Best Newborn Nappy and Best Toddler Nappy as tested and voted for by a nationwide Parenting Panel. Aldi Mamia remains the largest own-label nappy/pants brand in Great Britain, as over 1 in 5 nappies and pants sold are Mamia*.

CategoryWinnerTitle
Best Newborn NappyMamia Newborn Size 1 NappyGold
Best Toddler NappyMamia Ultra- Fit Size 5 NappyGold
Best Toddler NappyMamia Ultra- Fit Size 6+ NappyGold
Best Baby and Child Bath and Body WashMamia Bedtime BathGold
Best Baby & Child Shampoo/Hair Care ProductMamia Baby ShampooGold

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “At Aldi, we strive to provide our customers with top quality products at every day, affordable prices and our award-winning Mamia brand is no different. These wins demonstrate that our Mamia brand is loved and trusted by real parents, and we’re thrilled to be adding it to our growing list of accolades!”

-ENDS-

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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ALDI ACCELERATES LONDON EXPANSION WITH £40M INVESTMENT IN EIGHT NEW STORES

20 April, 2026

Aldi is expanding in London with eight new stores this year, bringing hundreds of new jobs and more affordable food options to communities lacking discount retailers.

The £40m expansion targets areas in the capital and Greater London, where many communities still rely on higher-priced convenience stores or traditional full-price supermarkets for their weekly shop.

New stores are planned for Hanworth (Twickenham Road), Willesden (High Road), Watford, Marble Arch, Hoxton, Orpington West, Epsom and Stepney Green. Existing Aldi stores in Enfield and Kilburn will also undergo refurbishments in 2026.

Last year, the UK’s biggest discounter opened new stores inside the M25, including Wimbledon, Fulham Broadway, Shoreditch, Caterham, Uxbridge, Old Kent Road and Kentish Town, alongside an extension in Colindale, helping bring its award-winning products and low prices to even more Londoners.

Jonathan Neale, Managing Director of National Real Estate at Aldi UK, said: “We know household budgets are still under pressure, and too many Londoners don’t have an Aldi within easy reach. These new stores will bring our unbeatable value to more families while creating around 200 new jobs across the capital.”

The expansion forms part of Aldi’s wider investment in Britain, with the supermarket set to invest over £370 million in opening new stores across the country this year.

Aldi was named the UK’s cheapest supermarket by consumer champion Which? for the fifth consecutive year. In the monthly Which? analysis of 89 popular branded and own-brand products, Aldi also started the year strongly, being named Which? Cheapest Supermarket for January, February and March 2026.

ENDS

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