Aldi’s Baby & Toddler brand, Mamia, has today been announced as the Supermarket of the Year, Best Family Brand and the Best Online Retailer of the Year as tested and voted for by parents across the UK in one of the largest and most trusted parenting awards programmes, Loved by Parents.
For the eighth year running, Aldi has secured the title of ‘Supermarket of the Year’ at the industry-renowned Loved by Parents Awards, as well as being named ‘Best Family Brand’ for the third year running.
Alongside scooping the top accolades, Aldi’s Mamia range also secured an outstanding 55 other wins, featuring 34 Platinum wins, and 21 Gold and Silver wins, which included the Best Premium Nappy Range and Best Innovative Nappy Range.
Julie Ashfield, Managing Director of Corporate Buying at Aldi, said: “We are immensely proud to have been recognised within so many categories by Loved by Parents, in particular the Supermarket of the Year, Best Family Brand and Online Retailer of the Year. At Aldi, we provide our customers with top quality products at every day, affordable prices and our award-winning Mamia brand is no different. Winning these awards proves that Mamia is a brand that is consistently loved and trusted by parents and we are thrilled to be adding them to our growing list of accolades for Mamia.”
Aldi’s latest success in the Loved by Parents Awards comes after a string of wins in the Made for Mums Awards in March, with Aldi winning 17 accolades across its Mamia range. Aldi’s Mamia Ultra Dry Nappies were also recently awarded a coveted Which? Best Buy with a score of 95%, storming ahead of Pampers.
For the full list of results, visit Loved by Parents: https://twitter.com/lovedbyparents
Aldi is donating essential baby items to charities across the UK in a bid to support new parents in need.
The supermarket will be donating 80,000 items from its Mamia range, including nappies and baby wipes, to charities and foodbanks that help new parents on low incomes.
As Brits continue to look for ways to cut household costs, consumer group Which? has yet again named Aldi as the cheapest UK supermarket. With savings of £12.62 compared to the average Big Four basket, Aldi shoppers can be confident they’re getting the best deal.