30 May, 2025
Rosé season is officially here – and ahead of International Rosé Day (27th June), Aldi and Mistress of Wine, Sam Caporn, are showing shoppers how to take their glass of pink to the next level with one simple trick: strawberries.
Shoppers have heard of peppercorns in their gin and jalapeño in their wine – but few realise that the easiest way to elevate a glass of rosé this summer is already in the fridge. Whether muddled into a spritz or simply sliced into your glass, strawberries pair perfectly with the juicy red fruit notes found in rosé, giving your serve a summery twist.
Sam Caporn, Aldi’s Wine Expert, says: “Popping a strawberry or two into a glass of rosé is a simple but effective way to enhance the red berry notes found in so many popular rosés. This works in just the same way as adding cucumber or mint to a G&T – a classic, foolproof pairing.
“Aroma is as important as taste, as the two combine to create flavour. A strawberry helps bring out those juicy red fruit notes beautifully.
“If you like your rosé on ice – known as a ‘rosé piscine’ – try freezing strawberry slices in ice cubes. It keeps your wine chilled and looks gorgeous too.”
Aldi’s latest rosé line-up includes modern, fruit-forward bottles from lesser-known regions, including Bulgaria, Spain and Austria – all chosen for their refreshingly crisp style and crowd-pleasing appeal.
Sam Caporn shares her top rosé picks for summer sipping:
Specially Selected White Island Spanish Rosé (£9.99, 75cl)
Escape to Spain with this brand-new delicate pale pink rosé. Wild strawberry aromas mingle with pink peppercorn spice, leading to a silky-smooth finish of candied raspberries.
Costellore Primitivo Rosé (£5.49, 75cl)
Recently reduced from £6.99 to £5.49, this is a pretty, vibrant pink with white pepper, red cherries and strawberries. Juicy, flavourful, dry and delicious.
Unearthed Thracian Valley Pinot Noir Rosé (£8.99, 75cl)
Elegant with a refined, Provence-style character. Made in Bulgaria’s historic Thracian Valley – one of Europe’s oldest winemaking regions – this rosé offers delicate notes of red berries, citrus and rose petals, balanced by a clean, crisp finish. A distinctive wine from a truly unique location.
Specially Selected Austrian Zweigelt Rosé (£8.99, 75cl)
Light, floral and fruit-forward, this elegant rosé is crafted from Austria’s signature black grape, Zweigelt. Grown in sun-drenched vineyards along the Danube, it delivers delicate red berry and blossom notes with a refreshing finish – perfect for long summer evenings.
Jammy Rosé (£5.99, 75cl) A light-bodied and refreshing rosé. On the nose, delicate strawberry and redcurrant flavours meet grapefruit aromas, with subtle hints of florals and spice. Clean and crisp, it offers the perfect balance of fruity sweetness.
Specially Selected Rioja Rosado (£5.99, 75cl)
A dry Rosado wine with a light rose gold hue. On the nose, clean and delicate florals meet strawberry and wild berry notes. Complex and lively, it’s fresh and fruity with good structure and body.
Buenas Vides Argentinian Malbec Rosé (£6.49, 75cl)
This wine boasts delicate pink hues from the high-altitude vineyards of Mendoza. Strawberry fruit aromas with hints of grapefruit and vanilla.
Jolie by Juliette (£7.69, 75cl)
A crisp, vibrant French rosé. Ripe berries, cherries and a citrus twist create a dry, refreshing taste of the Mediterranean.
Specially Selected Strawberries & Cream Rosé (£6.99, 75cl)
This rosé has a beautiful coral hue with aromas of fresh strawberry and ripe red cherry mingled with a delicate hint of vanilla. On the palate, it’s both juicy and off-dry, perfect for those looking to re-discover ‘the good old days’ through rosé-coloured glasses.
Specially Selected Rosorange (£9.99, 75cl)
This supermarket-first hybrid vino blends the bold character of orange wine with the refreshing softness of rosé. Boasting a stunning pale pink-orange hue and inviting aromas of tangerine, quince, apricot and rose, its dry yet flavourful profile makes it a must-try for wine enthusiasts.
Sainte Victoire Provence Rosé (£11.99, 75cl)
A classic rosé style, bursting with red berry, watermelon, citrus, raspberry and pear flavours. Fresh, dry, and perfectly balanced.
Aldi’s award-winning Rosé range is available in stores nationwide now.
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk