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ALDI’S VIRAL BABY EVENT RETURNS

• Aldi’s hotly anticipated baby event will be returning to stores after previous launches sent social media into a frenzy
• The new range includes the ultra-efficient, innovative designs such as the Graco TraveLite Stroller
• Shoppers are set to save as much as £30 compared to other retailers

Parents of social media will be rejoicing across Britian, as Aldi has just announced the latest instalment of its highly anticipated Baby & Toddler Event will be arriving in stores from 1st April. In fact, social media groups Aldi Shoppers UK and Aldi UK Shoppers have had Brits in their hundreds flocking to the group to ask, ‘When is the next baby event?’, chiming in ‘I need to know, I cannot miss it’ in recent months.

With the collection boasting new additions and returning favourites, all starting from just £1.99, it’s no wonder Britain’s parents are excited. And, having recently been named Best Parenting Brand and Supermarket of the Year by Loved by Parents[1], mums and dads will need to hurry down to their nearest Aldi store as with all Specialbuys once they’re gone, they’re gone!

First up, the new Graco TraveLite Umbrella Stroller (£39.99) provides the ultimate lightweight, versatile stroller for families on the move. Suitable for little ones from 0-3 years, the ultra-efficient buggy boasts quick compact umbrella fold technology, adjustable calf support, built-in storage and multi seat position options, all for under a super lightweight 8kg. And, Aldi shoppers can save themselves a huge £30 (43%) compared to Boots.

Perfect for messy little eaters, the Silicone Bibs, Mugs and Plates (£3.99 each), available in an assortment of -=charming character designs, provide the ultimate additions to any mealtime. Easy to clean and oh-so-cute, to look at, these will go down well with kids and parents alike. Another mealtime essential- Dribble Bibs and Muslins (£2.49 each) are perfect for keeping dinner mess at bay!

Get baby squeaky clean and ready for bed with the Hooded Bath Towel and Mitt (£4.99), choose from duck, elephant, flower or fox designs. Snuggle up in the 2-pack Sleepsuit or 5-pack Short Sleeve Bodysuit, both £5.49. Available in ages 0-3 through to 12-18 months, parents can choose from floral, bear or space designs.

Parents can keep little ones busy both out and about and at home with the Push & Pull Nursery RhymeBooks (£1.99). Available in a selection of nursery rhyme classics, each book comes with an instrumental and vocal version of the nursery rhyme for endless musical fun. Also landing in the middle aisle are the NEW Sensory Baby Toys (£5.99), perfect for keeping baby entertained with fun-filled play. Keep everything tidied away with the Nursery Storage Baskets (£7.99, pack of two), available in adorable bear or plain designs.

Also landing in the middle aisle are the ever-popular Nuby Weaning and Teething Accessories (£4.49). Choose from up to ten assorted designs ranging from fruitsicles and teething mitts to coveralls and shakers.

And, after recent research from Mamia found that two thirds (62%) of parents were completely underprepared for just how many nappies and wipes they’d need when they welcomed their first arrival, don’t forget to stock up on Aldi’s award winning Mamia range.

From the Gold winning[2] Mamia Newborn Nappies (85p, 24-pack) to the excellent value Mamia Sensitive Baby Wipes (£0.65, 60 pack), mums and dads can be sure they’re giving the littlest family member the best quality for the smallest price.

Aldi’s April Baby Event returns to stores from 1^st April, while stocks last.

Available in stores from 28^th April, while stocks last.

[1] Loved by Parents Awards 2024

[2] Mother and Baby Awards 2024