ALDI LAUNCHES HOT FOOD TO COOL CUSTOMERS DOWN JUST IN TIME FOR MAY HEATWAVE
When it comes to cooling down, Brits have been doing it all wrong, as research shows it’s actually hot and spicy food we need when it’s warm, so forget the ice creams and light salads! The research shows that internal spikes in temperature from hot food, cause us to sweat, which in turn cools us down. It’s why one of the most popular dishes during the summer in Japan is curry! As the temperature increases by 1℃, the sale of curry rises by 5%. Luckily Aldi is on hand this summer with a selection of spicy suppers to cool shoppers down.
Launching in stores on 9th June, the UK’s favourite supermarket is releasing its most premium curry range yet, including a Specially Selected Gastro Collection Chicken Jalfrezi and Specially Selected Gastro Collection Tikka Masala – which is 43% cheaper than the M&S version.
Prepare for the rising temperatures with a selection of meats guaranteed to get the tastebuds tingling:
For those looking for a tasty Indian fakeaway to keep them cool during the warmer months, there is the brand new Specially Selected Gastro Collection Chicken Jalfrezi (£3.39, 460g) – delicious chunks of marinated chicken breast in a rich, spicy, tomato and onion sauce, finished with fresh peppers and coriander.
Another Indian favourite – the new Specially Selected Gastro Collection Chicken Tikka Masala (£3.39, 460g). Available in store and online from 9th June, the restaurant quality ready mealincludes tender pieces of marinated chicken breast, finished with red chillies and coriander, and seasoned in a traditional creamy masala sauce.
Be sure to cool down this summer with Aldi.
For further information, images or to request a sample, please contact the Aldi press team on:
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
3 Which ? Satisfaction Survey, February 2021
4 £5 for M&S Best Ever Tikka Masala, Ocado
 Which ? Satisfaction Survey, February 2021
Last night The Great British Bake Off featured caterpillar cakes in Party Week of the popular baking show. The technical challenge saw the quarter finalists take on the task of making a caterpillar cake.
The UK’s favourite supermarket couldn’t resist responding to the episode with a series of social posts, including an open letter to Channel 4, which shoppers have found hilarious. It reads:
“To Channel 4, We are intellectual caterpillar counsel to Aldi UK. We write to you regarding Channel 4’s violation of Cuthbert’s rights. Aldi has always been a big fan of the Great British Bake Off, and we’ve long craved a Hollywood handshake… But tonight’s episode really took the biscuit.”