• Aldi shoppers can save £228 a year on baby essentials 
  • Two in five parents are choosing Aldi’s Mamia nappies making it the largest retailer own brand in the market1 
  • The supermarket has also seen sales of Mamia nappies rise by 21% YoY 

With household costs rising, new data reveals that parents are increasingly looking for more affordable options when it comes to nappies, as Aldi sees a 21% uplift in sales YoY.  

According to Aldi, which was voted Supermarket of the Year 2022 at the Loved by Parents Awards last month, parents can save nearly £250 in their bundle of joy’s first year by switching to baby and toddler brand, Mamia.  

The news coincides with data showing that two in five parents (19%) are now choosing to buy Aldi’s award-winning Mamia range, making it the largest UK retailer for own brand nappies. 

Julie Ashfield, Managing Director of Buying at Aldi UK, says: “Becoming a parent can be both exciting and scary, even when there isn’t a cost of living crisis. Research shows that in their first year, babies will go through around 3,000 nappies – that’s roughly eight every day – which soon adds up.  

At Aldi, we’re focused on helping shoppers make real savings – and they needn’t compromise on quality, especially when it comes to necessities like nappies and baby food for the littlest family members. 

“Parents can save a huge £244 over the first 12 months just by switching to Mamia nappies, which can make a real difference.”  

The £244 saving over the first 12 months is calculated based on the below, when compared to leading brand, Pampers:  

 Aldi Pampers 
0-2 months – 560 nappies    
Mamia Newborn Premium Dry Fast Size 1, 24 pack – £0.79 Total cost for required nappies: £18.17 Pampers New Baby Size 1, 50 pack – £4.75 Total cost for required nappies: £52.25 
3 months – 240 nappies   
Mamia Newborn Premium Dry Fast Size 3, 56 pack – £2.89 Total cost for required nappies: £12 Pampers New Baby Size 3, 72 pack – £10  Total cost for required nappies: £33.60 
4 – 12 months – 2,160 nappies   
Mamia Ultra Dry Nappies Size 4, 84 pack – £4.59 Total cost for required nappies: £108 Pampers Baby-Dry Size 4, 86 pack – £11 Total cost for required nappies: £280.80 
Total: 2,960 nappies Total: £142.40 Total: £387.20 
SAVING: £228.48 (62%) 

Not only can parents save themselves a small fortune by choosing Aldi’s Mamia nappies, but the brand also offers huge savings across the entire Mamia range – from weaning must-haves to delicious snacks that are organic, nourishing and made with no added sugar.  

Suitable from four months, the Mamia Organic Custard Pots (£1.09, 4x100g) are available in scrumptious Banana or Fruity flavours that count as one of little ones’ 5-a-day – and can save parents 27% compared to Heinz Fruity By Nature Custard2.  Meanwhile, the yummy Mamia Organic Oaty Bars (£1.69, 6 pack) with no added preservatives costs 32% less than Organix Soft Oat Snack Bars (£2.50, 6 pack)3

As little ones get older, parents can choose from Aldi’s array of Mamia Organic Tray Meals (£0.85, 200g), available in delicious chicken paella, beef stew and the family favourite Bolognese pasta bake.  

Better yet, save as much as £1.31 (60%) per meal compared to Ella’s Kitchen Organic Tray Meals (£2.20, 200g)4.  

Ideal for on the go, the Mamia Organic Pouches (£0.72, 130g) come in a range of tasty flavours with even tastier savings at less than half the price of Ella’s Kitchen Organic Baby Pouches (£1.60, 130g)5

Aldi’s Mamia range is available in store or via Click & Collect now. 


For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk  

020 7479 0910 




Notes to editors: 

*Nappy usage taken from Parenting First Cry

  • 0 – 1 month: 320 nappies in one month 
  • 1 – 5 months: 240 nappies in one month 
  • 5 – 9 months: 240 nappies in one month 
  • 9 – 12 months: 240 nappies in one month 

**All size estimates taken from Made for Mums

  • 0 to 1 month: 2kg to 5kg 
  • 2 months: 5kg to 6kg 
  • 3 months: 6kg to 7kg 
  • 4 months: 7kg 
  • 6 months: 8 kg 
  • 9 months: 9kg 
  • 12 months: 10kg 

***Calculation used: price per nappy x total nappies needed  

***Calculation used: price per nappy x total nappies needed  

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk