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PINK CHRISTMAS: ALDI ROSÉ SALES INCREASE BY 70% AS BRITS DITCH TRADITION

• The supermarket has seen a 70% increase in sales in the lead up to Christmas, compared to last year
• Shoppers can stock up with Aldi’s fan favourite rosé, Pierre Jaurant Sud De France Rosé for just £6.29 a bottle

This Christmas is all about rosé. Aldi, the UK’s fastest-growing still wine retailer, reports a stunning 70% surge in rosé sales compared to last year, signalling a major shift in British holiday drinking habits.

“We’ve seen an unprecedented demand for rosé this Christmas”, says Julie Ashfield, Managing Director of Buying at Aldi UK. “It seems Brits are ready to break with tradition and embrace a more vibrant, refreshing festive tipple.”

This trend aligns with broader industry observations, with experts noting that Rosé’s light, refreshing character and its versatility as a pairing for party snacks and canapés are key drivers of its growing popularity during the festive period[1].¹

Aldi’s data reveals that the thirst for rosé isn’t just a fleeting trend. The retailer’s Pierre Jaurant Sud De France Rosé (£6.29, 75cl) was recently crowned the nation’s favourite Aldi wine in a customer poll, garnering nearly 20% of 420,000 votes. This award-winning rosé offers floral aromas, juicy red berries and a crisp finish, making it the perfect pairing for Christmas canapés and celebrations.

1. [1] https://drinksretailingnews.co.uk/the-eight-biggest-drinks-trends-for-christmas-2024/ ↩︎

Beyond the Pierre Jaurant, Aldi offers a curated selection of premium rosés to suit every palate and budget, ensuring a touch of pink for every Christmas gathering. With its exceptional quality and value, Aldi’s rosé collection is poised to make this a truly pink Christmas for the UK.

Also available in stores now:  

Specially Selected Sancerre Rosé (£13.99, 75cl)

This elegant rosé proves pink is always in season. Delicate aromas of red berries and cherries lead to a dry yet flavourful palate with a crisp finish. Perfectly paired with festive favourites like smoked salmon canapés or honey-glazed ham, it’s a sophisticated choice for any gathering.

Unearthed French Caladoc Rosé (£9.99, 75cl)

Crafted in the sunny Languedoc region, this unique grape variety, a crossing of Grenache Noir and Malbec, offers a pale pink hue with fresh notes of raspberries, white peaches and red cherry. Serve chilled alongside an autumn salad or a festive cheese board.

Chassaux et Fils Sainte Victoire Provence Rosé (£10.99, 75cl)

This Provençal gem balances ripe berry flavours with floral undertones for a smooth, luscious, well-rounded rosé. Encased in an elegant bottle, it’s the ideal gift for a loved one this Christmas.

Aldi’s range of winter rosés is available in stores now.