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PINK CHRISTMAS: ALDI ROSÉ SALES INCREASE BY 70% AS BRITS DITCH TRADITION

11 December, 2024

  • The supermarket has seen a 70% increase in sales in the lead up to Christmas, compared to last year
  • Shoppers can stock up with Aldi’s fan favourite rosé, Pierre Jaurant Sud De France Rosé for just £6.29 a bottle

This Christmas is all about rosé. Aldi, the UK’s fastest-growing still wine retailer, reports a stunning 70% surge in rosé sales compared to last year, signalling a major shift in British holiday drinking habits.

“We’ve seen an unprecedented demand for rosé this Christmas”, says Julie Ashfield, Managing Director of Buying at Aldi UK. “It seems Brits are ready to break with tradition and embrace a more vibrant, refreshing festive tipple.”

This trend aligns with broader industry observations, with experts noting that Rosé’s light, refreshing character and its versatility as a pairing for party snacks and canapés are key drivers of its growing popularity during the festive period[1].1

Aldi’s data reveals that the thirst for rosé isn’t just a fleeting trend. The retailer’s Pierre Jaurant Sud De France Rosé (£6.29, 75cl) was recently crowned the nation’s favourite Aldi wine in a customer poll, garnering nearly 20% of 420,000 votes. This award-winning rosé offers floral aromas, juicy red berries and a crisp finish, making it the perfect pairing for Christmas canapés and celebrations.

  1. [1] https://drinksretailingnews.co.uk/the-eight-biggest-drinks-trends-for-christmas-2024/ ↩︎

Beyond the Pierre Jaurant, Aldi offers a curated selection of premium rosés to suit every palate and budget, ensuring a touch of pink for every Christmas gathering. With its exceptional quality and value, Aldi’s rosé collection is poised to make this a truly pink Christmas for the UK.

Also available in stores now:  

Specially Selected Sancerre Rosé (£13.99, 75cl)

This elegant rosé proves pink is always in season. Delicate aromas of red berries and cherries lead to a dry yet flavourful palate with a crisp finish. Perfectly paired with festive favourites like smoked salmon canapés or honey-glazed ham, it’s a sophisticated choice for any gathering.

Unearthed French Caladoc Rosé (£9.99, 75cl)

Crafted in the sunny Languedoc region, this unique grape variety, a crossing of Grenache Noir and Malbec, offers a pale pink hue with fresh notes of raspberries, white peaches and red cherry. Serve chilled alongside an autumn salad or a festive cheese board.

Chassaux et Fils Sainte Victoire Provence Rosé (£10.99, 75cl)

This Provençal gem balances ripe berry flavours with floral undertones for a smooth, luscious, well-rounded rosé. Encased in an elegant bottle, it’s the ideal gift for a loved one this Christmas.

Aldi’s range of winter rosés is available in stores now.

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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THE £800 POSTCODE PENALTY: ALDI REVEALS OVER 200 TOWNS ARE PAYING HUNDREDS MORE FOR GROCERIES

16 January, 2026

Families in over 200 UK towns are paying up to £2,437 more per year on their grocery shopping simply because they lack access to a discount supermarket, new analysis from Aldi reveals today.

The research identifies a significant "discounter gap" across Britain, with communities from Stonehaven in Scotland to Totnes in the South West missing out on the savings that shoppers with access to Aldi enjoy.

The analysis shows that households without access to Aldi - which has been named the UK's Cheapest Supermarket by consumer champion Which? for the past five years - pay £826 more on average, rising to £2,437 in areas dominated by the highest-priced supermarkets. These figures are based on the average monthly cost difference between Aldi and either the average major UK supermarkets, or the most expensive UK supermarket, using the prices of a typical 68-item shopping basket tracked by Which?*.

The UK’s fourth-largest supermarket has mapped 220 locations across the UK where shoppers are facing a growing ‘postcode penalty’, with many paying significantly more for groceries because they lack access to a discount supermarket. These locations span every region of the country, including 35 towns in the South East, 30 in the East of England and 25 in Scotland.

Jonathan Neale, Managing Director of National Real Estate at Aldi UK, said: “No one should pay more for their weekly shop simply because of where they live. We believe every household should have access to high-quality, affordable food.

“With household budgets under intense pressure, local access to a discounter isn't just convenient – it can save families hundreds of pounds a year. These findings show that expanding access to Aldi is one of the simplest ways to reduce the cost of living for many.”

Aldi has invested £650 million across Britain through its store opening and refurbishment programme in 2025, with each new site creating around 40 jobs.

The discounter also recently announced it would be doubling down on its investment in Britain with a £1.6 billion commitment over the next two years, opening 40 stores each year as it moves towards its ambition to have 1,500 UK stores.

ENDS

*Savings were calculated using the latest findings from the Which? cheapest supermarket survey (December), which found a typical weekly shop of 68 items cost an average of £15.89 more than at Aldi at the average Big Four supermarket, and £46.86 more at the most expensive supermarket, Waitrose. Over 52 weeks, these savings would amount to £826.15 and £2,436.72 respectively.

Business news

ALDI STORE COLLEAGUES TO GET ANOTHER PAY RISE AS SUPERMARKET EXTENDS MARKET-LEADING PAY RATES

13 January, 2026
  • Starting pay for Store Assistants will increase to £13.35 per hour nationally, and £14.71 inside the M25, from Sunday 1st March 2026
  • Rates increase to £14.30 per hour, and £15.03 within the M25, based on length of service
  • Aldi is also enhancing maternity pay, extending full pay to 26 weeks
  • Pay and benefits review represents a £36m investment in 2026 alone

Thousands of Aldi colleagues are set to receive market-leading rates of pay as part of a £36 million investment in pay and benefits by the UK's fourth-largest supermarket.

From Sunday 1st March 2026, starting pay for Store Assistants will rise to £13.35 per hour nationally, and £14.71 per hour within the M25, rising to £14.30 per hour and £15.03 within the M25 based on length of service.

Aldi is also increasing pay rates for Store Apprentices to £12.02 per hour outside the M25, and to £13.22 per hour inside the M25. These rates are significantly higher than the minimum wage for a first-year apprentice.

Giles Hurley, Chief Executive Officer of Aldi UK and Ireland, said: "Our colleagues are at the heart of everything we do. Their hard work and dedication is what allows us to offer customers the quality, value and service they expect from Aldi. That’s why we're making such a significant investment in our promise to never be beaten on pay for our colleagues."

All Aldi colleagues will see their pay rise over the coming months, as well as receiving enhanced family-friendly benefits, with maternity pay extended to 26 weeks at full pay.

Aldi also remains the only supermarket to offer paid breaks to all its store colleagues – a benefit worth up to £1,470 a year to store colleagues.

Those interested in a career with Aldi can visit www.aldirecruitment.co.uk  for more information.

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