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ALDI CROWNED ‘BEST VALUE BRAND OF THE YEAR’ BY WHICH?

21 May, 2026

• Supermarket beats rival Lidl to the top spot, cementing its position as the UK’s go-to brand for value
• Which? commended Aldi for its ‘high standard and superior value for money’

Aldi has officially been crowned ‘Best Value Brand of the Year’ by the UK’s trusted consumer champion, Which?.

The supermarket giant fought off stiff competition from brands including Lidl to scoop the prestigious title, which recognises brands that offer outstanding value and high-quality products to customers.

The highly scrupulous Which? judges commended Aldi in particular for“consistently providing high quality, budget friendly options”.

The win comes following Aldi’s dominance in the Which? monthly Cheapest Supermarket comparison – where the discounter has come out on top every month in 2026. The beloved supermarket also took the title of ‘Which? Cheapest Supermarket of the Year’ for 2025^[1], which consistently proves its value promise to UK families.

From award-winning wines to everyday essentials and its famous Specialbuys aisle, Aldi continues to prove that great quality doesn’t have to come at a high price.

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “We’re absolutely delighted to be named ‘Best Value Brand of the Year’. At a time when household budgets are being squeezed, we are more committed than ever to providing our customers with the best quality products at the lowest possible prices.

“This award is a testament to the hard work of our colleagues and suppliers, and we want to thank the millions of shoppers who put their trust in us and continue to choose Aldi.”

A Which? spokesperson, said: “Aldi has secured this award by delivering the highest number of Which? Great Value products across the widest variety of test categories during the 12-month judging period. The supermarket consistently provides budget-friendly, high-quality options, ensuring consumers do not have to compromise on performance to save money on everyday essentials.”

[1] Which?