Digital Media Centre

PINK TO MAKE SHOPPERS WINK – ALDI LAUNCHES OWN BRAND PINK GIN

• Aldi launches Greyson’s Premium Pink Gin
• Supermarket Aldi increases gin range to cater to demand as pink gin sales double!

No need to gin and bear those higher prices, Aldi is launching its own brand pink gin (Greyson’s Premium Pink Gin) in stores now. Retailing for just £12.99, the brand-new tipple is offering shoppers an absolute bar-GIN on the popular spirit.
Showing no signs of slowing down, popular flavoured varieties such as pink gin have been key drivers of the gin boom, with a whopping 5.1m Brits choosing this GIN-uinely delicious spirit as their preferred tipple. [1]
Arriving just in time for the festivities to be-GIN, Greyson’s Premium Pink Gin depicts an elegantly smooth and sweet taste once sipped and the flavour is best described as having fresh raspberry and strawberry flavours, followed by juniper and subtle blackberry notes. Pink gin is not only chosen for it’s typically fruity flavour, this coloured variety is perfect for the ‘gram, carrying savvy snappers straight through to GIN-uary and beyond!
From premium wines to flavoured liqueurs, Aldi strives to tickle every taste bud customers could imagine and has been busy replenishing its shelves in the run up to the party season. Fear not if gin isn’t your spirit of choice, why not try Aldi’s Infusionist Fig, Honey & Cinnamon Rum Liqueur (£9.99), which was recently awarded a coveted ‘Masters’ medal at this year’s Spirits Business Liqueur Masters.
Aldi Greyson’s Premium Pink Gin priced at £12.99 is available in stores nationwide now.