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A festive update from our CEO Giles Hurley

Dear Customer,

With Christmas nearly upon us, I am writing to let you know what Aldi is doing to help make the big day special this year.

Unbeatable value

We know that lots of our customers are worried about the rising cost of living, so we have been working hard all year to keep prices as low as possible and do all we can to support our customers, colleagues and communities.

But don’t take our word for it – consumer champion Which? recently revealed that the traditional Big Four full-price supermarkets – Tesco, Asda, Sainsbury’s and Morrisons – are 16% more expensive than Aldi on a basket of 48 everyday grocery items*.

For the main event this year, Aldi has once again cut the price of our fresh turkeys. Whole birds are available from £3.99 per kilo, meaning you can get a delicious, 100% British turkey for as little as £7.98, while prices for fresh, Class A British turkey breast crowns start from just £7.64.

We also offer amazing value on Christmas dinner veg essentials. This week’s Super 6 deal includes potatoes for just 15p, with carrots, brussels sprouts, parsnips, swede and cabbage at 19p each.

We are thrilled to be named Best Christmas Retailer at the Quality Food Awards, too.

Store opening times   

This week our stores will be open for longer to make it even easier for you to pick up what you need during the festive period.

And, as always, we close on Christmas Day and Boxing Day to make sure our amazing, hard-working colleagues can celebrate and enjoy time with their own families and loved ones.

Supporting communities during the cost-of-living crisis

Our thoughts are with those who may be struggling this Christmas and Aldi has launched an Emergency Winter Foodbank Fund worth £250,000 to support charities, foodbanks and community groups across the country.

We will also once again be donating surplus unsold food to local charities and foodbanks once stores close on Christmas Eve and New Year’s Eve, as part of our long-established partnership with Neighbourly.

I want to take this opportunity, on behalf of everyone at Aldi, to wish you a very Merry Christmas and Happy New Year.

Giles Hurley

CEO – Aldi UK and IRE

*Which? Supermarket price comparisons for November, published 5th December 2022


For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or