Digital Media Centre

BIRTHDAY BONANZA: ALDI SET TO TREAT SHOPPERS WHO SHARE ITS BIRTHDAY

Aldi is celebrating its 35^th anniversary in the UK with a unique giveaway for shoppers who share the same birthday.

Britain’s fourth-largest supermarket, which opened its first UK store on 5^th April 1990, is inviting anyone born on 5^th April, irrespective of the year, to claim an Aldi voucher – the perfect birthday treat!

ALDI CALLS ON CUSTOMERS TO NOMINATE THEIR MUMS TO WIN FLOWERS EVERY MONTH FOR A YEAR

This Mother’s Day (Sunday 30^th March), Aldi is giving one lucky winner the chance to celebrate their mum or motherly figure with a year’s supply of flowers.

In partnership with JZ Flowers, a family-run British business based in Newport, and one of Aldi’s longest-standing partners since 1990, the winner will receive a seasonal bouquet of flowers every month for a year.

ALDI BECOMES FIRST UK SUPERMARKET TO OFFER FREE PERIOD PRODUCTS IN CUSTOMER AND COLLEAGUE TOILETS

• Aldi will be rolling out free access to pads and tampons in its in-store toilets from today – no code word or loyalty scheme needed*
• The supermarket has also partnered with leading menstrual equity charity, Bloody Good Period, donating over 1 million period products to support the fight against period poverty
• It comes as new research from Aldi reveals 41% of people who menstruate are unable to afford period products, with 15% saying that this is ‘very often’ or ‘always’ the case**

ALDI GIVES STORE COLLEAGUES EXTRA PAY BOOST FROM NEXT WEEK

Aldi Store Assistants are set to receive a better-than-expected pay rise from Saturday 1^st March, with hourly rates increasing to at least £12.75, maintaining Aldi’s position as Britain’s best-paying supermarket.

Aldi Terms and Conditions – Aldi Winefluencer Club 2025

The Promoter is Aldi Stores Limited, Holly Lane, Atherstone, Warwickshire, CV9 2SQ. Our company number is 02321869.  

How to enter: 

ALDI TO OPEN NINE LONDON STORES IN 2025 AS PART OF £650 MILLION INVESTMENT IN BRITAIN

Aldi is set to open nine stores in the capital this year as part of a £55 million investment within the M25.  

Building on its promise to bring unbeatable value to even more Londoners, the supermarket has revealed four of the locations set to welcome new Aldi stores in the next 12 months. 

ALDI IS GIVING AWAY 4 YEARS’ WORTH OF GROCERIES TO CELEBRATE 4 YEARS OF BEING CHEAPEST

Aldi Terms and Conditions Which? Cheapest Supermarket 4 Years Giveaway 2024

The Promoter is Aldi Stores Limited, Holly Lane, Atherstone, Warwickshire, CV9 2SQ.Our company number is 02321869.

How to enter:

SHOPPERS TRADE UP WITH CHRISTMAS BOOM IN PREMIUM OWN-LABEL, SAYS ALDI

Aldi recorded its best Christmas ever in 2024 with sales topping £1.6 billion in the four weeks to Christmas Eve.

British supermarket shoppers traded up over Christmas, using premium own-label products to treat themselves following a difficult financial year for many.

The UK’s fourth biggest supermarket saw total sales increase 3.4%, while its seasonal Christmas products rose by 10% year-on-year and its premium Specially Selected range jumped by 12% compared with the same period in 2023.