SHOPPERS TRADE UP WITH CHRISTMAS BOOM IN PREMIUM OWN-LABEL, SAYS ALDI
6 January, 2025
Aldi recorded its best Christmas ever in 2024 with sales topping £1.6 billion in the four weeks to Christmas Eve.
British supermarket shoppers traded up over Christmas, using premium own-label products to treat themselves following a difficult financial year for many.
The UK’s fourth biggest supermarket saw total sales increase 3.4%, while its seasonal Christmas products rose by 10% year-on-year and its premium Specially Selected range jumped by 12% compared with the same period in 2023.