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ALDI IS GIVING AWAY 4 YEARS’ WORTH OF GROCERIES TO CELEBRATE 4 YEARS OF BEING CHEAPEST

7 January, 2025

  • Aldi announces a huge giveaway to celebrate being named Which? Cheapest Supermarket for the fourth year running
  • The supermarket is giving away a whopping £20,000 to one lucky shopper — equivalent to 4 years’ worth of shopping[1]
  • The supermarket was also named the UK’s Cheapest Supermarket for December last year

Supermarket Aldi is giving away a whopping £20,000 worth of vouchers, equivalent to four years’ worth of grocery shopping, as new research reveals it to be the cheapest supermarket for the fourth consecutive year.

In its annual price comparison research, Which? found Aldi to be on average £131.13 cheaper per month than Waitrose throughout 2024. Having also won the accolade in 2023, 2022, and 2021, as well as being named the UK’s Cheapest Supermarket every month in 2024, the supermarket is offering one lucky shopper the chance to win its big giveaway.

The competition is open to all Aldi shoppers* and to be in the chance of winning, all interested applicants must do is simply send an email to aldicheapestsupermarket@clarioncomms.co.uk with their full name, age and postal address before 20th January 2025.

Julie Ashfield, Managing Director of Buying at Aldi, said: This recognition continues Aldi’s remarkable track record of delivering savings to our customers and we’re delighted to have consistently offered top-quality products at the lowest prices across the country.

“With shoppers expected to spend £5,000 on average a year on their grocery shopping, our huge giveaway gives one lucky winner the chance to save on their Aldi shop for up to four years!”

The Cheapest Supermarket title is awarded by Which? based on the cost of a typical basket of goods and Aldi has once again topped the list, offering unbeatable value for money on a wide range of products. Which? has also named Aldi the cheapest supermarket for December 2024[2], finding Aldi to be a whopping £29.54 cheaper than the most expensive supermarket Waitrose and £11.84 cheaper than Sainsbury’s.

Entries areopen from today until 20th January. Full terms and conditions are available here.

*Full terms and conditions apply.


[2] Which.co.uk


[1] Average Aldi weekly spend according to Which? data is £113.80 which is £5,917.60 on average for the year. 

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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ALDI IS LOOKING FOR PARENTS TO JOIN NEW PANEL – WITH UP TO £400 IN SHOPPING VOUCHERS UP FOR GRABS

18 March, 2026

Aldi has today announced it is on the lookout for 10 parents from across the UK to join its new Aldi Parent Panel – offering families the chance to bag up to £400 in shopping vouchers and free products, in return for their valuable input into future family focused products and initiatives.

Aldi, who was recently named as Supermarket of the Year at the 2026 Loved By Parents Awards, is inviting parents of children ranging from babies through to teenagers to apply, with successful applicants reflecting the diversity of family life across the UK.

Those selected will be asked to take part in short surveys and product reviews at key points throughout the year, helping to inform Aldi’s family-focused initiatives and wider customer experience. In return, parents will receive £100 in Aldi vouchers every time they complete a survey, alongside free Mamia products and selected Specialbuys.

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “Families rely on Aldi every day, and it’s important that we continue to listen to what really matters to them. The Aldi Parent Panel gives parents from across the UK the opportunity to play a role in shaping how we support families - from the products we offer to the experience we provide in-store and beyond.

“We want the panel to reflect families of all shapes, sizes and experiences, so we can continue delivering the quality and value Aldi is known for.”

Parents who would like to apply to join the Aldi Parent Panel are invited to submit either a short written application (up to 200 words) or a short video explaining why they would like to take part. Applications should be sent to aldiparentpanel@aldi.co.uk by Wednesday 15th April 2026.

For more information, please visit: https://www.aldipresscentre.co.uk/terms-and-conditions-for-aldi-parent-panel-the-panel/

The launch of the Aldi Parent Panel follows the return of the Mamia New Parent Fund for 2026, which will see Aldi will give away £100 vouchers every week for 12 months - totalling £5,200 - to help parents cover the cost of essentials including nappies, wipes, baby food pouches and toiletries.

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