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ALDI LOWERS PRICES OF FRUIT AND VEG PRODUCTS  

24 May, 2024

Aldi has lowered the prices on over 45 fruit and veg products. 

From today, shoppers at the UK’s cheapest supermarket* will enjoy even lower prices on items including berries, oranges, tomatoes and its fresh salad range.

Items such as avocados and peppers are also included in the latest price reductions, with prices dropping by an average of around 11%. The move represents a further £34m investment in keeping prices low for its shoppers.

Earlier this year, Aldi pledged to cut more prices than ever before in 2024 as it reinforced its commitment to ensuring shoppers make significant savings every time they shop with Aldi.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We are committed to remaining the UK’s cheapest supermarket while still offering outstanding quality to shoppers.

“This latest round of price cuts will see us hammer down prices even further, to help ensure we always offer our customers a wide range of fresh and healthy products at the lowest prices.”

Consumer group Which? recently named Aldi as the UK’s cheapest supermarket in April – making Aldi undefeated in the monthly rankings so far this year.

On a basket of goods, Aldi was a huge £31.23 cheaper than the most expensive supermarket, Waitrose, and on average, the traditional Big Four supermarkets cost 15% more. 

Full list of reduced items (products may vary by region): 

ProductOld priceNew price
Nature’s Pick Courgettes 500g£1.39£1.29
Nature’s Pick Raspberries 225g£2.39£2.29
Nature’s Pick Blueberries 400g£3.39£3.29
Everyday Essentials Blueberries 125g£1.29£1.19
Nature’s Pick Grapes Snack Pack Seedless 170g£0.99£0.85
Nature’s Pick Large Oranges 4pk£1.89£1.69
Nature’s Pick Mini Easy Peelers 500g£0.95£0.89
Nature’s Pick Unwashed Baby Spinach 450g£1.69£1.49
Nature’s Pick Lettuce Romaine Hearts 2pk£1.09£0.99
Nature’s Pick Little Gem Lettuce£0.79£0.75
Nature’s Pick Chinese Leaf£1.19£0.99
Sweet Mixed Pepper 3pk£1.79£1.69
Specially Selected Sweet Pointed Pepper 2pk£1.29£1.19
Nature’s Pick Salad Tomatoes 650g£1.39£1.29
Nature’s Pick Beef Tomato Each£0.70£0.59
Nature’s Pick On the Vine Sweet Tomatoes 255g£1.19£0.99
Nature’s Pick Rhubarb 400g£1.19£0.99
Nature’s Pick Carrot Batons 400g£0.89£0.79
Nature’s Pick Crispy Potato Slices 350g£1.09£0.99
Nature’s Pick Chestnut Button Mushrooms 200g£1.19£0.99
Nature’s Pick Green Beans 220g£0.89£0.85
Specially Selected Extra Fine Beans 200g£1.29£1.19
Nature’s Pick Avocado (Each)£0.95£0.89
Nature’s Pick Watercress, Spinach and Rocket Salad 80g£0.65£0.59
Nature’s Pick Wild Rocket 60g£0.75£0.69
Nature’s Pick Baby Leaf Salad 110g£0.89£0.79
Nature’s Pick Baby Leaf & Rocket Salad 90g£0.89£0.79
Nature’s Pick Bistro Salad 160g£0.75£0.69
Nature’s Pick Crispy Leaf Salad 120g£0.79£0.69
Nature’s Pick Italian Style Salad 100g£0.79£0.69
Nature’s Pick Rainbow Salad 150g£1.39£0.99
Nature’s Pick Pomegranate Seeds 80g£0.89£0.79
Nature’s Pick Watermelon Fans 300g£1.39£1.29
Nature’s Pick Beansprouts 400g£0.89£0.79
Ready, Set…Cook! Stir Fry Sauce – Coconut and Lemongrass/Katsu/Teriyaki 175g£0.79£0.65
Nature’s Pick Stir Fry – Edamame/ Mushroom 320g£0.95£0.85
Nature’s Pick Stir Fry – Oriental/Pepper 320g£0.95£0.85
Ready, Set…Cook! Stir Fry Sauces – Sweet Chilli/Plum & Hoisin/Chow Mein 175g£0.79£0.65
Nature’s Pick Cauliflower & Broccoli Florets 400g£1.35£1.29
Nature’s Pick Trimmed Sprouts 200g£1.19£0.99
Everyday Essentials Strawberries 227g£1.49£1.09
Specially Selected Piccolo Tomatoes 220g£1.59£1.49
Specially Selected Piccolato Tomatoes 220g£1.59£1.49
Specially Selected San Marzano Tomatoes£1.59£1.49
Specially Selected Amelio Tomatoes 275g£1.59£1.49
Specially Selected Plum On The Vine Tomatoes 220g£1.59£1.49

*Which? Cheapest Supermarket April 2024

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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TEAM GB ROWING STAR HELEN GLOVER TEAMS UP WITH ALDI TO GET KIDS OUTDOORS MORE

2 March, 2026

With new research revealing that many families across the UK slip into ‘hibernation mode’ during the wetter and colder months, Aldi has teamed up with Team GB rower and mum of three Helen Glover to help inspire families to get outdoors whatever the weather.

Conducted to mark over 10 years of Get Set to Eat Fresh – the discount supermarket’s long-running schools programme delivered in partnership with Team GB and ParalympicsGB – the research found that children only spend five hours a week outdoors in winter, compared to nine in the summer.

The poll of 1,000 parents of four–12-year-olds revealed that nearly a third (31%) of children spend 20 minutes or less outdoors each day during the colder months.

Parents also said this seasonal shift can have a knock-on effect on eating habits. More than a third (38%) said children’s fruit and vegetable intake drops when favourite produce is out of season, while a quarter (25%) said their children are less keen on winter vegetables such as cabbage and sprouts.

However, the research also highlights a positive link between outdoor activity and healthier eating. More than two fifths (42%) of parents said they find it easier to encourage children to eat fruit and vegetables after they’ve been active outdoors – suggesting even small amounts of fresh air can make a difference.

Helen Glover, British Olympic rower and mum of three, who has worked with Aldi to support its Get Set to Eat Fresh programme, said: “I totally understand why so many families slip into ‘hibernation mode’ when it’s cold and wet. Getting everyone out of the door can feel like a whole operation, and it’s all too tempting to stay cosy indoors.

“Sometimes you do need that extra push to get out, and that’s completely normal. I find it a challenge too, especially when it’s cold or wet. If you’re stuck for ideas, it can help to think of it as a small adventure rather than a big plan. We throw on a warm layer, head outside and see where it takes us – whether that’s a quick walk, jumping in muddy puddles or building a den.

“Even a short burst of fresh air can help the kids burn off some energy, and I often notice they come back happier and more settled. I’ve also found that being outside makes it easier to encourage healthier snacks afterwards, like a piece of fruit or some crunchy veg sticks.”

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “The colder months can make healthy routines harder to stick to - whether that’s getting outside more often or keeping fruit and veg on the menu. This winter has been one of the wettest on record, making it harder still.

“Through the Get Set to Eat Fresh programme, we’ve spent the last 10 years supporting schools across the UK with free resources that help children understand the connection between eating well and staying active, in a fun and practical way. We’re now investing a further £2m into the programme over the next five years to build on that progress and reach even more children.

“We want families to feel supported with simple ideas that are realistic for everyday life whilst offering great value on fresh produce - so healthy choices feel more achievable all year round.”

The Get Set to Eat Fresh programme provides schools with free education resources and opportunities to empower every young person to understand the connection between food, movement, and wellbeing, and Aldi has committed a further £2m to Get Set to Eat Fresh over the next five years.

Helen Glover’s tips for keeping families active and eating well during the colder months:

  1. Accept that some days will feel harder

“There are definitely days when I’d much rather just keep everyone inside, cosy, warm and out of the cold. And I think it’s important to be honest about that. When it’s grey and raining, getting the kids out the door can feel like a challenge before the day has even properly begun. I’ve learned not to put pressure on myself to make it perfect. If we get outside for even 10 or 15 minutes, I’ll take that as a win. Sometimes it’s not about doing loads, it’s just about doing something.”

  • Turn outdoor time into an adventure

“Whenever motivation is low, I try to think of the outdoors as more of an adventure than ‘exercise’. I love to let the kids decide where we go or where the best place for their next den is, just turning the whole thing into a game”.

  • Build outdoor time into everyday routines

“I try to build outdoor time into everyday routines, like walking part of the school run, heading outside after dinner, or popping out for a quick play before bath time. Even short bursts make a difference – the kids usually come back calmer and more settled, which helps the rest of the day run more smoothly.”

  • Make preparation your friend

“I try to get ahead where I can – even something as simple as chopping up a few carrots or cucumber the day before and popping them into snack pots. It means we’ve always got something nutritious to hand and are less likely to reach for more processed options when we’re out and about.”

  • Give back control

“One way I can encourage the kids to eat fruit and veg is by giving them a choice. When we’re in the supermarket, I get them involved in picking products and filling the trolley, and at home I let them help prepare snacks or meals they already enjoy.”

HELEN’S TOP FAMILY ACTIVITIES TO TRY DURING THE COLDER MONTHS:

  1. A treasure/scavenger hunt
  2. Toasting marshmallows over a fire
  3. Building a campfire
  4. Going camping
  5. Birdwatching
  6. Building a den or outdoor fort
  7. Going on a winter walk through the woods
  8. Roller skating
  9. Exploring a woodland trail
  10. Feeding winter birds or wildlife
  11. Climbing trees
  12. Surfing/bodyboarding
  13. Orienteering
  14. Skateboarding
  15. Playing ball games
  16. Playing with a frisbee
  17. Jumping in puddles
  18. Playing running games (e.g., it, tag, chase, sardines)
  19. Kicking piles of leaves
  20. Hula hooping

ENDS

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